We are excited to bring together some of digital publishing’s industry leaders.
New York City, NY (PRWEB) May 25, 2016
As the digital publishing industry faces new challenges, the gap between the industry leaders and those that are struggling has only become greater. From the rise of ad blocking software to Facebook’s ever-growing monopoly over not just which content is consumed but how it is viewed, the digital publishing industry is often a case of innovate or die.
Where the industry was once obsessed with paywalls as a means of monetizing otherwise free content, the best part of 2016 has been dominated by ad space and the threat posed by the growing number of ad blocking users on both desktop and mobile. Some ask their readers for donations to cover the cost of the loss of advertising money, others disable content until the ad blocker is paused on the page. All, though, will need to consider the effect of ad blocking as the once-niche software hits the mainstream.
With users expecting seamless viewing of content on social media, publishers are constantly being pushed to develop new ways of sharing their content on different platforms - from Facebook’s Instant Articles to Apple’s News app - and engaging existing and new users.
At the 2016 Digital Publishing Awards in New York on July 13, those best taking advantage of the changing landscape of digital publishing will be recognized, bringing together top digital publishers, including the Guardian, Vice, Mail Online, Upworthy and MTV. The selected categories are:
- Best Start-Up in Publishing Awards
- Biggest Publishing Achievement Award
- Most Successful Use of Technology Integration Award
- Best Brand Partnership Award
- Best Interactive Campaign Award
The winners will be selected by the Digital Advisory Board - consisting of high-level executives working across digital publishing from companies like AccuWeather, American Media Inc. and Myspace - and the Award ceremony will take place at The Waldorf Hotel in New York, as part of the Digital Publishing Innovation Summit, which will run from July 13 to 14 in New York.
Event curator Nathan Meyer said: ‘We are excited to bring together some of digital publishing’s industry leaders, to recognize and reward excellence in an industry that has undergone serious change, and will continue to face challenges going forward.’
We encourage companies to self-nominate to ensure the best submission. Entrants are asked to address the following questions here.
Innovation Enterprise Ltd, a division of Argyle Executive Forum, is an independent business-to-business multi-channel media brand focused on the information needs of Senior Finance, Operations, Analytics, Big Data, Strategy, Digital, Innovation & Sports executives. Products include IE.Summits, ieOnDemand, ieWebinars, ieWhitepapers & more.
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