Shotfarm to Exhibit at 2016 IRCE Conference

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Shotfarm facilitating Switch configuration for Retailers on site

Shotfarm, the leading centralized cloud-based product content management and exchange solution, will exhibit at the upcoming 2016 IRCE Conference and Exhibition. The conference will be held June 7-10 at McCormick Place West in Chicago.

The theme of the company’s booth is: “Make the Switch to Better Product Content,” tying into the conference’s Managing Technology Track. Shotfarm’s Switch enables the transfer of high-quality product information from Manufacturers to Retailers in the simplest, most efficient and affordable way possible. For Manufacturers, the product features unlimited stock keeping units (SKUs), automatic conversion and delivery, and a 93 percent workload reduction. For retailers, the product offers instant and automatic item setup, fast and accurate product catalogs, and unlimited SKUs, partners and seats.

Shotfarm will configure Switches on the fly for any Retailers that email their data sheets to info(at)Shotfarm(dot)com before June 7.

Shotfarm’s Product Content Network™ provides Retailers with a free tool to configure and publish their unique product data, image, and delivery preferences, and automates the conversion process. This decreases both Retailers’ and their Partners’ labor costs and time to market. The network is currently used by more than 6,000 Manufacturers and Retailers.

The 2016 Internet Retailer Conference and Exhibition is the largest e-commerce trade show in the industry, bringing together thousands of industry experts and an exhibition hall filled with hundreds of solution providers for networking opportunities with like-minded industry professionals. This year’s conference covers topics ranging from design and merchandising to marketing and social media.

“We’re excited to be exhibiting at IRCE this year, as it’s a great opportunity to showcase our product alongside some of the industry’s best innovators,” said Mike Lapchick, CEO of Shotfarm. “One of the biggest time and resource costs in e-commerce for Brands and Retailers is seamlessly creating, delivering and formatting product content across channels, and we think attendees are going to see incredible value in our solution.”

To learn more about Shotfarm’s Product Content Network™, visit booth 1037 at IRCE, or go to

About Shotfarm

Shotfarm’s Product Content Network is the first end-to-end solution for the management and exchange of product information that meets the demands of the entire e-commerce industry. Free and simply core functionality combined with a suite of affordable and powerful upgrade options make Shotfarm instantly useful and infinitely scalable. One system, any format, thousands of Retailers and Manufacturers. Shotfarm just makes sense.

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