NDS Announces Rebranding of Agrifim Irrigation Products and Flo Control Flow Management Products

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Brand consolidation strengthens NDS as a one-stop, go-to supplier for professional water management products and solutions

NDS Dura Flo CV Dripline is an all-in-one solution for drip irrigation with no root intrusion. www.ndspro.com

NDS, Inc., a leading manufacturer of stormwater management, landscape irrigation and water flow management products and solutions, today announced the rebranding of its Agrifim and Flo Control products as NDS, effective immediately. With the brand consolidation, Agrifim irrigation products will now be branded as NDS Professional Irrigation Products, and Flo Control flow management products will be sold as NDS Flow Management Products.

NDS Professional Irrigation Products include Dura Flo CV, an all-in-one drip line solution that achieves a higher level of water conservation for a wide variety of applications, all without any root intrusion. NDS acquired Agrifim in 1999 to expand its product offerings to the drip irrigation market.

NDS Flow Management Products include the full line of Qwik-Fix and Pro-Span repair couplings for irrigation, plumbing, pool and spa, and industrial applications. Both product lines are made of high-impact, corrosive-free PVC materials and eliminate the need for solvent welding and precise cutting and threading of galvanized or steel pipes. NDS acquired Flo Control in 2000 to expand its presence in the irrigation market with valves and compression fittings.

“We are excited to announce a brand consolidation of Agrifim and Flo Control products as NDS,” said Mike Gummeson, president, NDS. “We have made significant investments over the past several years in our Agrifim and Flo Control products to ensure that they deliver the quality and performance for which our NDS brand stands. Our goal is to truly be the knowledgeable and trusted go-to partner for the best in water management solutions, and we are committed to further strengthening our products and customer service."

The changes are part of NDS’s Brand Promise Initiative that promotes the reasons why customers have selected NDS as their preferred “go-to” source for stormwater management, irrigation and flow management products for more than 40 years.

The three components of the NDS Brand Promise are:

  • NDS is your knowledgeable and trusted partner for the best in water management solutions.
  • Our products are engineered and produced for performance, durability, ease of installation and the efficient use of resources.
  • We provide the service and support to ensure that you [the customer] are successful.

“We are ‘raising the bar’ in having our entire company aligned with delivering our NDS Brand Promise every day – as well as continuously improving every aspect of our customer experience,” said Gummeson.

In place of the Agrifim and Flo Control names, shipping cartons and packaging for these products will now have the NDS logo, and these changes will be phased in over the next year. There will be no changes in parts numbers.

For more information about NDS Professional Irrigation Products, visit http://www.ndspro.com/irrigation.

For more information about NDS Flow Management Products, visit http://www.ndspro.com/flow-management.

About NDS, Inc.:
NDS, Inc. is a leading manufacturer of stormwater management, landscape irrigation and water flow management products and solutions. Headquartered in Woodland Hills, Calif., NDS is a proud member of the NORMA Group, a global market leader in engineered joining technology. For more information about NDS, visit http://www.ndspro.com.

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Note to editors: To download high-resolution photos of NDS irrigation and flow management products, visit images.ndspro.com.

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Michiko Morales

Michael Tebo