Pacific Office Automation Launches New Site with Industries in Mind

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The West Coast-based office solutions leader launches a new site that features accessible product information, cleaner design, and industry-specific guidance.

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Our goal for the new site was to provide ways for our customers to more easily find what they’re looking for—whether that’s a specific product or solutions for their specific industry.

Pacific Office Automation has been a leader in providing business workflow solutions in the West for forty years. The company, with locations in Oregon, Washington, California, Arizona, New Mexico, Utah, Colorado, and Idaho provides printers, copiers, software, and other services to support workflow processes. Its new site makes it easier for businesses to select products that fit their operations’ unique needs.

“Our goal for the new site was to provide ways for our customers to more easily find what they’re looking for—whether that’s a specific product or solutions for their specific industry,” said Doug Pitassi, Pacific Office Automation President.

According to Pitassi, the site is designed for easier navigation, improved product information, and greater industry-specific guidance. For example, the new ‘Industries’ page features product ideas for small businesses, specifically in the legal, healthcare, government and non-profit, and education realms.

“We learned it was very important to our customers to find answers to their questions about document and workflow management that were specific to their industry,” said Pitassi. “Providing a new venue for business owners to get those answers was a top priority when building the new site.”

The site’s technical product descriptions have also been revised to be more accessible to site visitors, with descriptions containing less technical jargon and more information about the product’s functionality.

In addition, a design facelift lends the site a more modern look. New site features highlight the role of Pacific Office Automation as an all-encompassing ‘problem solver’ for its clients.

“We’re excited to launch something that has more broad appeal to the everyday user, and that houses more helpful information for our customers,” said Pitassi. “We believe our new site succeeds in capturing the POA difference, and our expertise. We’ve grown a lot in the past year--in 2015 alone we saw a 10% increase in employees. Our hope is that our site will help us as we continue to grow and support our clients’ needs.”

About Pacific Office Automation
Pacific Office Automation ( is a leader in managed printing solutions and document management software. Since 1976, POA has grown to become the industry’s largest independent dealership with 20 locations throughout Washington, Oregon, California, Arizona, New Mexico, Utah, Idaho, and Colorado. The company is also one of the largest independent distributors, carrying brands such as Sharp, Konica Minolta, Toshiba, Ricoh, Lexmark, Xerox, Muratec, Canon and HP copiers, printers, faxes and multifunctional devices. POA believes in providing custom print solutions that are fast, efficient and secure so customers can confidently say, “Problem Solved.”


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Kristine Draper

Breanna La Liberte
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