Broadcast Wearables launches touch enabled, programmable t-shirt

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Broadcast t-shirt merges fashion and technology. It helps people program their t-shirts to say what’s on their mind; it helps people to show off their creativity in designs

broadcast t-shirt

Broadcast t-shirt

Ayyappa Nagubandi, founder, Broadcast Wearables said, “This t shirt goes to show how technology is fast becoming an integral part of our lives. Technology is versatile and can be shaped into anything, provided we are using it for the right purposes"

There was a time when technology was a separate entity. Today, it has merged seamlessly with our lives. We have included technology in accessories - from watches to bracelets to rings and necklaces. We have created a whole new world of wearable technology. And now, we can witness technology and fashion coming together to create beautiful experiences in technology clothing.

Google, the search engine giant, has collaborated with Levi’s, the clothing monolith, to create a touch enabled jacket that does a host of things, from answering your phone to changing the music. This jacket, created primarily for cyclists, aims at disrupting the smart wear market.

But, an Indian company, Broadcast Wearables Pvt. Ltd., has beaten the giants at being the first of its kind in the market. Hyderabad, India, based Broadcast has created the world’s first touch enabled, programmable t-shirt.

Broadcast t-shirt looks like a normal t-shirt, but is far from being regular. The t-shirt has about a thousand LEDs that let users change the slogan or the design.

The t-shirt comes with an accompanying app (iOS and Android) that helps users tell people their thoughts. A user needs to register on the app and connect the - shirt to the app. Then, all he has to do is type out a message on the app or create a design, and it will reflect on the t-shirt. A user can select an image or slogan from Broadcast’s community.

A user can also change the slogan or image by swiping on the logo! The logo can recognize a user's touch gestures. The user can tap on the logo to power on or power off the LED panel or swipe on the logo to change the image. Swiping on the logo fetches the next image or text from the app’s library and splashes it across the t shirt.

The LEDs are waterproof and have been sewn such that they cause absolutely no discomfort to the user.

The campaign is currently live on Indiegogo and has raised 100% of its $25,000 - goal in 10 days. The campaign can be accessed at

About Broadcast Wearables
Broadcast Wearables is a Hyderabad, India, based startup that focuses on bringing technology into the world of fashion. We believe in creating paradigm shifting ideas; we believe in disruption; we believe in the penetrating power of technology. We love everything that can be done by touch, and have created the world’s first touch - enabled t-shirt! Founded by a couple of people passionate about technology, and built by a team that eats and sleeps technology, Broadcast Wear is here to disrupt the market as you know it.

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Ayyappa Nagubandi
since: 12/2015
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Broadcast Wear
since: 02/2016
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Broadcast Wearables Pvt Ltd

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