The Trade Group Announces Exhibit Design Award Win for Wargaming’s 2015 Gamescom Exhibit

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During its 30th annual Exhibit Design Awards, EXHIBITOR Magazine awarded Wargaming Europe SAS and The Trade Group with a Silver International Exhibit Design Award.

Exhibitor Silver Award for Wargaming from Gamescom 2015

TTG and Wargaming win Exhibitor Silver Award for Gamescom 2015

"For 2015, all of the games in the Wargaming trilogy were featured. So, we moved to a more stylized theme for this exhibit, which allowed the client to be less literal and have more latitude in regard to the games that were featured,” Graziani says.

Every year, EXHIBITOR seeks out entries for its Exhibit Design Awards to honor “the world’s best trade show exhibit designs.” Following a 2014 Bronze International Exhibit Design Award win for its Gamescom exhibit, Wargaming Europe SAS asked The Trade Group to team up again for the 2015 event in Cologne, Germany.

According to The Trade Group’s VP of Design Mike Graziani, “Gamescom is Europe’s largest trade show for interactive games and entertainment. Attendees look forward to seeing what Wargaming comes up with every year – in the way of gaming and entertainment – so we needed to pull out all of the stops.”

Wargaming is an award-winning, online game developer, known for its popular, flagship game World of Tanks, as well as its later games World of Warplanes and World of Warships.

“At previous Gamescom shows, the Wargaming booths have been very thematic and period correct for the 1940s, World War II era and focused on one specific game. But for 2015, all of the games in the trilogy would be featured. So, we moved to a more stylized theme for this exhibit, which allowed the client to be less literal and have more latitude in regard to the games that were featured,” Graziani says.

Since the series of games focuses on mid-20th century warfare, The Trade Group’s design team immersed themselves in the era for inspiration, and it paid off with an award-winning design.

As Graziani explains, “One of the common images that stood out to us was soldiers huddled over a topographic map, charting their plan of attack.”

Graziani and team took that inspiration and brought it to life in 3-D. One of the key 3-D design features was the curved, graduated, interior walls with layers of hard construction covered with black, tension fabric alternating with layers of colored LED lights behind frosted acrylic.

“All of those sections with LED lights were programmed to change colors, under the control of a computer, and we also fed video graphics through them, so the whole place just came to life,” adds Graziani.

The internal space also featured a topographic map in the flooring with embedded LED lights. This further reinforced the 3-D feel.

Interactive and experiential elements could be found throughout the exhibit. It was also critical that the entertainment – dancers dressed in period costumes, a drum musical group, game broadcasters and digital content on multiple LED screens – could be seen whether the guest was waiting in line to play a game or standing in front of the main stage.

The flat, exterior walls of the 79 x 98 ft. exhibit also included alternating layers of hard construction covered with black, tension fabric and the colored LED lights nestled behind frosted acrylic.

In addition, the design included multiple points of interest throughout the space. Highlights included four stages, 50 gaming stations, multiple LED screens, live streaming as well as hidden spaces for meetings, storage and A/V operations.

You can see the full case study write-up here.

To learn more about the domestic and international exhibit design services provided by The Trade Group, call 800-343-2005.

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Stephanie Cross
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