Eduventures Releases Report that Examines the Trade-off between Price and Academic Fit When Considering College

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High Sticker Price: Is the Chilling Effect Real or Imagined is Part of a Body of Research that Draws on Data from the Eduventures Annual Prospective Student Survey

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Edventures - Analyzing the Transformation of Higher Education

“As we move toward an overall traditional undergraduate population that is more likely to be low-income, first-generation, or from an underrepresented background, enrollment management leaders must come to terms with the perils of this model."

Eduventures, Inc., the leading provider of primary research, analysis and advisory services that help higher education institutions support decision making throughout the student lifecycle , today announced that they have released the 2016 Eduventures Insights report titled High Sticker Price: Is the Chilling Effect Real or Imagined?

Written by Principal Analyst, Kim Reid, the report explores the questions of whether prospective college students can see beyond the sticker price to understand the complexity of college pricing and whether rising sticker prices have an effect at the top of the enrollment funnel. The report also examines whether students shy away from considering a college that seems too expensive without a discount that they may or may not receive and whether students have a realistic understanding of the size of the discount that they should expect to receive.

According to Kim Reid, “As we move toward an overall traditional undergraduate population that is more likely to be low-income, first-generation, or from an underrepresented background, enrollment management leaders must come to terms with the perils of the high-price, high-discount model. The current status quo pricing model stops many of these prospective students from even considering high priced institutions as an option, unintentionally depriving them of a choice other students take for granted.”

Is Higher Education Being Commoditized?
Eduventures analysis has concluded that higher education sticker prices are skirting the boundary of commoditization. In general, students are more willing to apply to a school that feels like an academic match than a stretch or safety school. As a result, institutions have turned to increasing and unsustainable discount rates ,often putting more money on the table to get fewer enrollments. Any institution that wants to evade commoditization should focus on quality and fit in tandem with revenue.

For additional information about this report go to http://www.eduventures.com/about-eduventures/press-room/ or to arrange a one-on-one briefing with the author, please contact Ellen Slaby at eslaby(at)eduventures.com.

About Eduventures
Eduventures is the leading primary research, analysis and advisory services firm that is focused exclusively on analyzing the forces that are transforming higher education. Building on twenty years of success in working with education leaders, Eduventures provides forward-looking and actionable research based on proprietary market data, and advisory services that support both strategic and operational decision-making. Our recommendations and personalized support enable clients to understand the top traits of leaders in critical disciplines and to evaluate the opportunities presented by new technologies. For more information about Eduventures’ research, role-based coverage areas and team, visit us at http://www.eduventures.com.

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Ellen Slaby
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