Telmetrics Introduces Call Analytics for Social Media Advertising: Social Dynamic Number Insertion

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Solution to Bolster Social Ad Customer Engagement, Measure True ROI and Enable Conversation Analytics

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“We developed Social Dynamic Number Insertion to help our customers make the most of their social media advertising budgets," said Andrew Osmak, CEO of Telmetrics.

Telmetrics announced today the newest addition to its product line, Social Dynamic Number Insertion, which attributes calls to specific social media advertisements and platforms and enables marketers to build rich, detailed customer profiles. With this information, marketers can accurately measure their social media advertising return on investment, test social advertisements, and target new customers. Social Dynamic Number Insertion is available for Facebook, LinkedIn, Yelp and Instagram advertising programs.

Andrew Osmak, CEO of Telmetrics said, “We developed Social Dynamic Number Insertion to help our customers make the most of their social media advertising budgets. Customers can use the power of advanced conversation analytics and click-to-call technologies to increase the quality of their social media lead tracking—and ultimately create more conversions.”

Telmetrics developed Social Dynamic Number Insertion based on a fundamental insight about digital customer behavior – they still want to personally connect with businesses by phone. In fact, a recent Google study showed that 70 percent of mobile searchers have used a click-to-call button on mobile advertisements. For social media advertising, it means that a click-to-call button is integral to the success of that ad. It also means that call analytics with dynamic call tracking offers a more complete picture of the ad’s success than just online click tracking.

Social Dynamic Number Insertion works by offering additional visibility into customer actions after their click-to-call button engagement. Most social media platforms only report on how many people liked, clicked or shared the advertisement – the social site-specific online activity. Social Dynamic Number Insertion takes analytics a step further by assigning a unique number to each visit from a click-to-call button on social media, identifying the source of the call and key demographic information. Conversation analytics adds depth to that information by building a rich customer profile and giving businesses feedback on how well their staff handled the call.

With the addition of Social Dynamic Number Insertion, Telmetrics is offering businesses a chance to track the customer’s journey from their online or mobile activity all the way through to a resulting phone conversation. Social Dynamic Number Insertion is especially beneficial for direct response businesses in industries including automotive, legal services, home services, healthcare, travel and hospitality, insurance and financial services.

More information about Telmetrics Social Dynamic Number Insertion can be found here.

About Telmetrics, Inc.
Telmetrics is a leading call and conversation analytics company that powers digital marketers’ use of calls as a cross-media advertising performance metric. Telmetrics delivers scalable and quality call attribution innovations that reveal the offline lead generation impact of direct response ad programs. As a proven, global technology partner, Telmetrics helps digital publishers, agencies, and the leading local, mobile and vertical search providers leverage calls within their ad performance and monetization models for the millions of SMBs and national franchises they serve. For more information, please visit http://www.Telmetrics.com.

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Meggan Manson
Young & Associates
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