Mediaplanet Partners with TV’s Most Famous Nanny, Jo Frost, to Help Those with Asthma and Allergies Breathe Easy

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Mediaplanet today announces the newest edition of “Asthma & Allergies,” an influential cross-platform campaign designed to educate and empower those suffering with asthma and allergies to take control of their symptoms.

educate and empower those suffering with asthma and allergies to take control of their symptoms

Thanks to its distinct blend of insightful stories and useful health hacks, the annual campaign returns once again to enhance our nation’s focus on life without limits for people with asthma, allergies and other related conditions.

From debunking the most common allergy myths, to tackling seasonal allergy symptoms once and for all, “Asthma & Allergies” sheds light on some of the industry’s most pressing topics including the importance of an asthma/allergy management plan, the most effective ways to test for different allergies and how household cleaning is one of the easiest ways to eliminate allergens in the home.

“Asthma & Allergies” is distributed within the Thursday edition of USA TODAY, in highly targeted markets totaling approximately 250,000 copies and an estimated readership of 750,000. The insert will be supported by an original Mediaplanet digital campaign reaching a specialized, worldwide audience. It will be concurrently promoted by a number of industry blogs, social media sites and through partners such as The Allergy & Asthma Network (AAN), The American College of Allergy, Asthma & Immunology (ACAAI), The American Academy of Allergy, Asthma & Immunology (AAAAI), Food Allergy Research & Education (FARE), Quest Diagnostics, The Acetaminophen Awareness Coalition (AAC), GM Pharmaceuticals, Alcon, Arm & Hammer and IQAir. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

Key features of the campaign include a cover story profiling Jo Frost, who explains how she herself has suffered from both asthma and allergies ever since she was a child. Throughout her interview, she provides her own personal story, as well as tips and advice for managing and preventing symptoms. For those dealing with allergies and asthma, she suggests always keeping medications on-hand and being realistic—that there will be good days and better days.

“You have to be relentless and diligent, and really unapologetic,” Frost says. “People who surround you need to have the same knowledge. When you have correct diagnosis and the correct medication and an action plan in hand, you don’t live as an allergy or asthma sufferer—you live as you.”

About Mediaplanet

Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world.

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Mary Reid
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