PR News' Newest Media Training Guidebook Covers Pitching, Messaging, Spokesperson Prep, Crisis Management & Social Media

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In this PR News Media Training Guidebook, you’ll learn how to build better relationships with journalists, so when they come calling you have banked considerable goodwill.

In the newest must-read Media Training Guidebook, leading industry experts provide guidance on journalist relations, pitching, messaging, spokesperson prep, crisis management, influencer relations, social media and measuring media efforts. This guide to media training provides a 360-degree understanding of how to harness the best media training tools and tactics in order to reflect a brand in the most positive way.

The Media Training Guidebook is available at

Media Training Guidebook chapters include:

  •     Journalist Relations
  •     Messaging
  •     Game Day Prep
  •     Prepping the C-Suite and Other Spokespeople
  •     Before and During the Interview
  •     Social Media
  •     Crisis Management
  •     View the Full Table of Contents

In this media training resource, you’ll find key ways to establish relationships that could yield valuable exposure, even within more traditional media outlets; for instance, as Melissa Biernacinski of Imagine Communications points out, “most business researchers eventually are promoted to business reporters.”

Media training is no longer optional, but mandatory in this current digital age. It is an imperative for any communications professional and for those who are in the public eye. After reading this book, public relations and communications professionals will be prepared for any type of interview, and more importantly, will be better storytellers at a time when the media is constantly looking for interesting and memorable stories.

The Media Training Guidebook is available at

To view the full PR Press Store, which has books on social media, PR measurement, writing and more, visit Contact Client Services at clientservices(at)accessintel(dot)com with any questions.

About PR News:
PR News is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News group focuses on honing and growing PR practitioners’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry. For more information, please visit

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