"Childhood Wellness" Campaign Publishes in USA Today Featuring Marcela Valladoid, Alliance for a Healthier Generation, and Many More

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MediaPlanet aids in ensuring a happy, healthy summer for America’s youth with the help of Alliance for a Healthier Generation, Action for Healthy Kids, Marcela Valladoid and many more!

Today, MediaPlanet announced the distribution of its second edition of “Childhood Wellness,” a guide on keeping children active and mentally engaged during the summer months.

Childhood Wellness encourages parents and guardians to take control on the health of their children while school is out. Many schools have enacted fitness and nutrition programs during the school year, but when school is out for the summer, it becomes difficult for parents to maintain that lifestyle. However, “America’s Toughest Trainer,” Jillian Michaels has tips on how to incorporate exercise and play into daily lifestyles. “The way kids play naturally is exercise for them — swimming, riding their bikes, playing tag, basketball, soccer, etcetera. First and foremost, I think it’s important they develop a healthy relationship with activity so it has a positive connotation that is fun, social and empowering as opposed to something that feels like work,” says Michaels. She and her fiancée have rules in their home surrounding their children’s time in front of the computer, “The kids are involved in activities like martial arts, dance, horseback riding and soccer, and, as a family, they make an effort to participate in family activities like bike riding, hiking, snorkeling and skiing. They also make sure their daughter knows she can be just as active as the boys.”

Among the campaign partners is Feeding America and World Food Programme. Nearly 20 million children in America go hungry over the summer as the benefits of school breakfast and lunch programs are not present while school is out. Both organizations share on the importance of summer food programs as well as on how Home-Grown school lunches are a great way to support local famers all over the world and to continue eating nutritious food throughout the year.

The Childhood Wellness Campaign also highlights how children can get involved in preparing meals from Farm to Table with Food Network Host, Marcela Valladolid. She stresses the importance of developing a child’s appreciation for healthy food. ““The more kids are involved, the more likely they are to eat the food,” she said. “Getting them involved gets them excited, and kids are much more likely to try something that they were involved in the process of creating because it gives them a sense of accomplishment — kids always love approval,” says Valladolid.

The print component of “Prostate and Urological Health” is distributed within USA Today in the New York, Boston, Atlanta, Washington DC, Baltimore and South Florida markets with a circulation of 250,000 copies to an estimated readership of 750,000. Its digital component was distributed nationally through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital campaign, click here.

The campaign was made possible with the support of the Alliance for a Healthier Generation, Action for Healthy Kids, Feeding America, World Food Programme, Marcela Valladolid, Jillian Michaels, and National Farm to School Network, United States Tennis Association, Dole Fruits, Acetaminophen Awareness Coalition, and School Outfitters.

About Mediaplanet
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world.

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Joelle Hernandez
Joelle.hernandez(at)mediaplanet(dot)com
646.755.7965

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