CallTrackingMetrics Announces HIPAA Compliance Program

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CallTrackingMetrics, a leading provider of call tracking software, announced this week a set of features that allow healthcare customers to maintain compliance with the regulations of HIPAA/HITECH while leveraging the critical data collected by CallTrackingMetrics for their marketing and sales operations.

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Regulatory changes have dramatically changed the landscape for many healthcare providers and these changes have made advertising tracking and performance management critical to success.

CallTrackingMetrics's software gives healthcare providers the ability to attribute calls back to particular advertising campaigns, to monitor the performance of sales and support staff, and to efficiently route calls to their teams so that they can maximize conversions and revenue. The software allows customers to record, transcribe, route, document, and report on everything going on in and around phone calls. In the case of a healthcare provider, these calls may involve the discussion and documentation of protected health information (PHI).

These HIPAA compliant features include options such as encrypted call recordings, dedicated storage, secure notifications, detailed logging, and various levels of access controls to ensure that only authorized users are able to access information about calls. These features will allow covered entities as well as the service providers working with them the ability to track calls and keep the information collected secure. CallTrackingMetrics currently works with healthcare providers across a range of specialties and sizes, from large hospital groups to small dental practices, and is rapidly expanding in this industry.

“Regulatory changes have dramatically changed the landscape for many healthcare providers and these changes have made advertising tracking and performance management critical to success. For a lot of providers, their advertising costs are skyrocketing and they are having to report on performance in a way they haven’t had to before.” - Laure Fisher, COO

Learn more about the HIPAA Compliance Program.

About CallTrackingMetrics:
CallTrackingMetrics’s award-winning phone system provides thousands of businesses around the world the tools they need to track, manage, and optimize their phone calls so they can increase conversions. From understanding what advertising campaigns are generating phone calls to routing and monitoring calls for their call center, CallTrackingMetrics allows businesses to transform phone communication into powerful intelligence for their organization. Integrations with systems like Google Adwords and Analytics, Salesforce, Marketo, and Optimizely ensure that calls are seamlessly integrated into existing reporting.

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Laure Fisher
@CallTrac
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