Mediaplanet and Jones & Bartlett Learning Team Up to Show Their Nurse Appreciation

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Mediaplanet today announces the latest issue of its in-demand “Nurse Appreciation” campaign.

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it’s become more and more important that nurses focus on safety, in an effort to provide the best patient care and reduce fatal errors.

Aimed at nurses and employees in the health care world, this installment is bolstered by inspiring human interest stories, courtesy of leaders in the nursing and health care industry. It also provides insight to the developing trends and tech within the industry, from leading advocates and associations—namely Jones & Bartlett Learning.

Jones & Bartlett Learning is adding to their current product offerings by publishing in the following relevant, trending areas in the coming year:

  • Quality Improvement – it’s become more and more important that nurses focus on safety, in an effort to provide the best patient care and reduce fatal errors.
  • Pharmacotherapeutics for Advanced Nursing Practice – this is important as we see advanced nursing education shift to the Doctor of Nursing Practice degree.
  • Transition from Clinician to Educator - With the shortage of nursing faculty, clinicians are being pulled into the classroom to teach. Unfortunately, they don’t have classroom teaching experience and they aren’t always supported when they become faculty. This new text is meant to help with the transition from practicing professional nurse to nurse educator.

The print component of “Nurse Appreciation” is distributed within the weekend edition of USA Today in New York, Los Angeles, Chicago, Atlanta, Washington DC, Baltimore, Dallas, Boston, Pittsburgh and Cleveland, with a circulation of approximately 450,000 copies and an estimated readership of 1.3 million copies. The digital component is distributed through a vast social media strategy, across a system of top news sites and partner outlets.

About Jones & Bartlett Learning
Jones & Bartlett Learning is a world-leading provider of instructional, assessment and learning-performance management solutions for the secondary education, post-secondary education and professional markets. Jones & Bartlett Learning develops educational programs and services that improve learning outcomes and enhance student achievement by combining authoritative content written by respected authors with innovative, proven and engaging technology applications that meet the diverse needs of today's instructors, students and professionals. For more information on Jones & Bartlett Learning, visit

About Mediaplanet
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world.

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Ryan Shea
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Jennifer Scherzay
Jones & Bartlett Learning
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