Mediaplanet, Alyssa Milano, Rosie Pope and more come together for New and Expecting Parents Campaign

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Mediaplanet today announces distribution of its latest edition of “New and Expecting Parents.”

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The most important thing for me is to remind myself that perfection doesn't really exist. I try to be present and in the moment, and give my best in those moments

The print component of “New and Expecting Parents” is distributed within the weekend edition of USA Today, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To export the digital version of the campaign, click here

Popular actress and mother of two Alyssa Milano graces the cover of the print publication. In an exclusive interview, she describes her balance of full-time work with being a full time mom. “I just do the best I can,” Milano says. “Some days I'm better at it than others. It's a fluid thing that's always changing.” Milano goes on to discuss some important parenting advice for mothers of young children, adding, “The most important thing for me is to remind myself that perfection doesn't really exist. I try to be present and in the moment, and give my best in those moments.”

Also inside, maternity expert and entrepreneur Rosie Pope shares her personal struggle with infertility and provides some insightful advice for expecting mothers. Pope says, “for most people, no matter how happy you are to be pregnant, it’s not easy to have your body change so dramatically, in such a relatively short period of time.” She adds, “It’s also important to remember why it’s happening and that it is part of being such a great parent to your growing baby.”

This campaign was made possible with the support of Duchesnay USA, GE Healthcare, the Spina Bifida Association of America, the March of Dimes, The Safety Mom, The Juvenile Products Manufacturers Association, Smith & Nephew, OurPact, Swaddle Designs, Best for Babes Foundation, Hologic, The CDC, Illumina, Baby Gizmo and more.

About Mediaplanet

Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world.

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Rachel Bernstein
Mediaplanet
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