Bloomerang Solutions is Now Bringing Social Media and Pay Per Click Marketing to Retailers and Professionals in Sarasota and Surrounding Areas

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As they enter their 10th year in business, Bloomerang Solutions (formerly Beneva Solutions) is seeing results like never before.

Selling flowers for a retail florist, Beneva Flowers in Sarasota, Florida, was just that until diving into online sales as one of Google's first clients in 1998. As online marketing evolved, so did the success of Beneva Flowers in the Sarasota area.

Now, the same marketing techniques that turned a small flower shop into a nationally recognized, award-winning floral retailer are available to other small business owners in Southwest Florida.

Having been recognized as a top 50 florists in the nation out of 20,000 FTD and Teleflora members; Art Conforti, founder of Bloomerang Solutions and Beneva Flowers, credits online advertising and social strategies as the cornerstone of any successful business.

Today, Conforti says everything is going towards Pay Per Click - even Facebook. “If you want to advertise, you must boost your efforts for maximum visibility,” Conforti said.

Conforti is a pioneer in developing technology for the floral industry and has created programs like Floral Prodigy to give florists real-time data in order to help them streamline and manage every aspect of their business. He also developed a mobile application called floralapp which raised the industry standard in connecting customers with retailers.

Throughout his career in the floral industry, Conforti is most proud of Bloomerang Solutions because it offers more than just attracting new business for flower shops, but also utilizes social channels to keep customers and clients returning. Celebrities including Dick Vitale have learned marketing strategies such as Periscope from Conforti, and have utilized them to reach hundreds of thousands of followers.

Bloomerang specializes in creating solutions that are unique for each of their clients. From reporting, to retailing, to practicing law or medicine; Bloomerang can help any small business reach their clients on a multitude of different platforms, and guarantees that prospective customers can find them in return.


“We have tried many marketing efforts and realized when starting with Bloomerang that we needed a strategy. Since having Bloomerang manage our online footprint and Google Pay per Click, we have had the biggest year since starting out over eight years ago - thanks to Bloomerang.Solutions.

  • Tom Gilberti, Gulf Coast Physical Therapy in Sarasota, FL

“Pay Per Click was a constant struggle, ‘How do we really know?’ We do now. Bloomerang’s strategies have helped us understand the big picture and our sales up in double digits.”

  • Carlson-Wildwood Florist in Bellair, FL

“Since contracting Bloomerang, sales are up over 30% in the first year. By using Floral Prodigy with our phones, we know where every call and sale comes from - it takes the guesswork out of marketing.”

  • Mary Murray’s Flowers in Tulsa, OK

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Ryan Putnam
since: 06/2009
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