Salesforce Consulting Firm Basati Adds More Seasoned Veterans with over 45 Years of Experience to Keep Up with the Growing Demand, While Ensuring Quality and Support.

Share Article

Basati announced today the expansion of their Sales team with the addition of successful businessman Mikael Petersson as an Account Executive, and installing Richard Henry as the Director of the newly created Sales & Account Services department, to oversee Sales and Client Satisfaction.

Richard Henry brings to Basati over twenty years of Sales, Management and Operations experience, and a long history of building relationships with clients in a wide range of industries. Richard’s experience as a Salesforce customer and System Administrator gives him the added insight to provide support and skill development for his team of Account Executives, and the implementation of a full-fledged Account Services department, along with providing leadership for the Sales Department.

Richard commented, “Basati has hand selected specific partners because these companies are leaders in their space and due to our strong and established relationships, we know we can rely on their teams to deliver the products our Clients’ will benefit the most from, and which we at Basati personally use ourselves, all at a level of satisfaction that exceeds everyone’s high standards.”

Richard added “It doesn’t make sense to charge Clients for custom development when there are already many five-star partner applications proven to not only meet, but exceed the expectations of our Clients and Basati. This allows us to bring even greater value to our clients and to focus on mutually beneficial long term relationships over quick fixes. I’m excited to be a part of Team Basati and look forward to strengthening new and existing relationships with Clients, Partners and Salesforce Account Executives.”

Our newest Account Executive, Mikael Petersson, brings twenty-five years of Product Development, Sales and Marketing experience to the Basati team. Mikael’s background is full of success in the areas of Cloud Computing, Enterprise Sales and in driving the business development processes. Prior to joining Basati, Mikael co-founded a wireless carrier supply company which generated over $3.3M within the first year. The company continued its growth so impressively that by the third year in business it was quickly acquired. This led Mikael to find his new home at Basati. Mikael also just so happens to speak German and Swedish.

Basati CEO and Co-Founder Tim Smith commented, “We consider it our primary responsibility to ensure clients are getting the most from their Salesforce investment.  Starting with a free consultation, we gather information and next send a detailed proposal outlining the solutions we know will help the Client reach their business’s vision using Salesforce as a Strategy. Salesforce is continually expanding and improving to meet the goal of Customer Success.  We believe Clients need expert guidance to take full advantage of all the platform has to offer, while maintaining control of budget and timing on projects.  With this new Account Services Team in place we’ll be able to continually work with the Client, guiding them on new enhancements and solutions that can help them reach the success desired, and to continually improve their bottom line.”  


Basati is a Salesforce Certified Silver Implementation Partner dedicated to transforming our Client's Salesforce ecosystems so they are sure to gain maximum return on their investment. Using industry leading technologies native to Salesforce and the Basati Modified Agile Method, we propel growth and profitability with customer success stories to prove it. Using our customized, sprint-based methodology, we reduce project cycle time, and empower our clients to retain control of their budgets without sacrificing quality.

Basati service offerings include: implementation, support, training, user adoption and management, administration, configuration/customization, report and dashboard development, guidance and support for AppExchange products and solutions, business analysis, and documentation. We offer implementation and support for the following partners so customers only have to work with one consultant:  Accounting Seed, Avankia, Geopointe, Jobscience, Cirrus Insight, Conga, CRMfusion, DocuSign, ExactTarget,, Inside Sales, InsightSquared, MapAnyting,, SpringCM, SteelBrick, TaskRay and Zenkraft.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Tim Smith
Basati LLC
+1 407-288-8650
Email >

Heather Fontaine Wagner
since: 04/2011
Like >
Basati Salesforce Consultants

Visit website