Panariagroup Expands Partnership with Microban® into North America with Antimicrobial Protection Now Built-In to Florida Tile Products

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Microban International is excited to announce its partnership with Florida Tile to include Microban® antimicrobial product protection in a number of their ceramic tile lines. Florida Tile is owned by Italy-based Panariagroup, a leader in the ceramic sector, both in terms of style and product innovation, and a long-time Microban partner.

Microban International is excited to announce its partnership with Florida Tile to include Microban® antimicrobial product protection in a number of their ceramic tile lines. Florida Tile is owned by Italy-based Panariagroup, a leader in the ceramic sector, both in terms of style and product innovation, and a long-time Microban partner.

The patented Microban® technology is built into the tile glaze during the manufacturing process, resulting in antimicrobial efficacy for the lifetime of the product, measured using established international laboratory protocols. It cannot wash off or wear away and helps provide ongoing protection against the growth and build-up of microbes by disrupting their functioning.

Benefits of Microban® antimicrobial product protection include improved visible and invisible cleanliness, reduced odors and, ultimately, extended product life for the customers.

Florida Tile products are already well known for their beauty, durability, performance and value. The addition of Microban® antimicrobial product protection demonstrates the company’s desire to stay ahead of the game by consistently innovating and implementing new technologies.

“We are very pleased that our long and successful partnership with Panariagroup is now expanding into North America. These beautiful, innovative tiles will now be available to Florida Tile customers. The presence of Microban® antimicrobial product protection in tile products is a natural fit and integration with this particular brand will give North American customers a wide spectrum of products with Microban® technology from which to choose,” said Pablo Perella, President of Microban International.

“Our customers expect and demand that we offer the most innovative and forward designed products,” says Sean Cilona, Director of Marketing and Product Development, Florida Tile. “This partnership is a natural next step in the evolution of our product offering. These tiles will be a powerful tool in the hands of designers and builders looking to develop environments with superior cleanliness and maintenance standards.”

ABOUT FLORIDA TILE
Florida Tile is a fully owned subsidiary of Panariagroup. Panariagroup is a leading manufacturer and distributor in over 60 countries around the world with six manufacturing sites in Italy, Portugal and the USA and eight brands positioned in the high-end of the market. For more information on Florida Tile visit floridatile.com or contact Sandra Bunn at marketing(at)floridatile(dot)com.

ABOUT MICROBAN
Microban International, Ltd. is a global technology and marketing company dedicated to enhancing high quality consumer, industrial and medical products with branded built-in protection from microbes and odor control solutions. The Microban® brand is an important consumer Trustmark for effective and long lasting antimicrobial product protection. Microban International licenses the Microban® global brand name, sells custom-engineered compounds, and provides a range of services, including regulatory and marketing support. Microban International is headquartered in North Carolina with operations in North America, Latin America, Europe and Asia. For more information on Microban, please contact (704) 875-0806 or visit microban.com.

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Jackie Kavege

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