Manufacturers and retailers across all categories and channels will be able to better benchmark their activity and make informed, strategic choices to grow their business.
Port Washington, NY (PRWEB) May 31, 2016
Global information company The NPD Group today announced that it has expanded its Retail Tracking Service to provide the most comprehensive view of the $6.4 billion U.S. cycling market.
Adding to its current coverage of the Independent Bicycle Dealers (IBD) channel, this expansion allows for the reporting of retail sales across all channels, which includes outdoor specialty, sporting goods, national chains, mass merchants, and e-commerce. With this new addition, NPD will now cover 85-90 percent of the cycling market in the U.S.
“This robust data opens the doors to significantly broader marketplace coverage and more granular analytical capabilities, which will provide our clients with critical and never before seen insight on the comprehensive U.S. cycling marketplace,” said Jim Kelley, President of U.S. Sports, The NPD Group. “Manufacturers and retailers across all categories and channels will be able to better benchmark their activity and make informed, strategic choices to grow their business. These companies have always sought to understand the total size of the U.S. cycling market, not just cycling specialty retail, and now we can deliver such insight.”
The expanded coverage for cycling data is available today, and includes historical comparisons going as far back as January 2013.
Later this year, NPD will also launch a U.S. Retail Tracking Service for team sports, covering equipment categories such as baseball, football, basketball, soccer, hockey, golf, tennis, racquetball, and lacrosse. NPD will also be expanding its channel coverage for outdoor sports equipment, to cover all U.S. channels and provide clients with a more holistic view of this evolving marketplace.
About The NPD Group, Inc.
The NPD Group provides market information and business solutions that drive better decision-making and better results. The world’s leading brands rely on us to help them get the right products in the right places for the right people. Practice areas include apparel, appliances, automotive, beauty, consumer electronics, diamonds, e-commerce, entertainment, fashion accessories, food consumption, foodservice, footwear, home, mobile, office supplies, retail, sports, technology, toys, video games, and watches / jewelry. For more information, visit npd.com. Follow us on Twitter: @npdgroup