High Point University Survey Research Center Uses Instant Census for Text Message Study

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Instant Census was selected as the SMS survey provider for a research study run by the University's Associate Director of the Survey Research Center, Brian McDonald.

Instant Census and the High Point University Survey Research Center Associate Director, Brian McDonald, ran a research study exploring the effects of using automated text messaging for survey research using Instant Census’ platform.

Occurring in the Fall of 2015, the HPU Survey Research Center's study explored survey panel recruitment through SMS, SMS survey response times, and tracking ancillary data using SMS. Two text messages surveys were run simultaneously to test different recruitment methods and Instant Census' functionality. The first method asked participants in a landline phone survey to provide an email address to be recruited into a future text message survey. The second method asked participants at the end of a cellphone telephone survey if they would provide verbal consent to be texted in a future research study.

McDonald presented the study’s findings at a panel discussion at the International Field Directors and Technology Conference (IFDTC) in Austin, Texas. McDonald noted,

“The panel was composed of survey research experts showcasing their own work. . . Attending the IFDTC conference to highlight the work conducted through the Survey Research Center was the perfect platform to present this preliminary research.”

To view complete study results, visit: http://www.highpoint.edu/src/files/2016/05/HPU-Instant-Census-Pilot-Project.pdf

About Instant Census

Instant Census automated text message surveys help researchers, companies and brands interact more quickly and effectively with their audiences. By leveraging the power of text messaging, our customers receive data and feedback in real-time, with results available in seconds to minutes and not hours to days like traditional survey methods. Achieve higher response rates and faster response times on your next survey with Instant Census! For more information, visit: http://www.instantcensus.com

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