We’re excited for consumers to experience the unmatchable comfort of the new DuraShocks product offering and further solidify Wolverine as the leader in work footwear.
Rockford, Michigan (PRWEB) June 01, 2016
Wolverine has launched an all-new DuraShocks collection for Fall 2016, overhauling the time-tested DuraShocks technology with a fully integrated energy return system to build more comfort into every step. Today, the first style from the new DuraShocks line, the Wolverine Legend, is available on wolverine.com and at select retailers.
“When Wolverine DuraShocks was first introduced nearly 25 years ago, it changed the industry standards for instant comfort, shock absorption and energy return, and since then we’ve sold more than 25 million pairs around the world, proving it’s immense value to consumers,” said Todd Yates, President of Wolverine Brand. “Now, we’ve completely revolutionized DuraShocks. We’re excited for consumers to experience the unmatchable comfort of the new DuraShocks product offering and further solidify Wolverine as the leader in work footwear.”
Wolverine’s new DuraShocks incorporates an effort-maximizing return system, with all components working together seamlessly to provide ultimate performance:
- Wolverine H-Plate™ suspension stabilizes while creating four independently responsive quadrants to harness the energy of each step.
- Shock-absorbing sidewalls compress to absorb shock and return energy.
- Unique design optimizes cushioning in the heel and flexibility through each step for superior comfort.
- Innovative outsole design featuring chiseled edges and rubber lugs for superior grip in varied conditions, shedding mud and debris with ease.
“Maintaining key attributes that have led to more than 25 million pairs sold and years of positive experiences for our loyal consumers, while revolutionizing DuraShocks and appealing to the next generation consumer has been one of the greatest challenges the product development team has ever taken on,” said Yahn Lebo, Wolverine Product Line Manager. “The new DuraShocks not only keeps its promise of comfort and performance, it will exceed consumers’ expectations. Meant for people constantly on the move, no other boot will give you more comfort than this Wolverine DuraShocks line.”
Key work styles include the waterproof work boots Wolverine Legend and Wolverine Nation, as well as an insulated version of the Wolverine Nation. Wolverine will also introduce DuraShocks into its hunting line for the first time with the Wolverine Claw and Wolverine Fury hunting boots featuring Real Tree camouflage.
The Wolverine Legend work boot is now available at wolverine.com and at select retailers; the entire DuraShocks line will be available late summer.