Hylink Establishes North American Headquarters in Southern California

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China's Largest Independent Digital Advertising Agency Expands to Reach Chinese Markets Abroad

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Our goal is not to compete in the domestic markets of the countries in which we set up offices, but to help our Chinese clients better understand these markets in addition to helping local brands in those countries better understand China.

Hylink, China's largest, independent digital advertising and media firm, announces the opening of its North American corporate headquarters in The Clock Tower Building, 225 Santa Monica Boulevard in Santa Monica, CA. The official grand opening is slated for September 2016.

Since 1994, Hylink has been instrumental in helping major, international brands navigate the Chinese digital landscape by devising innovative content through targeted media. With fifteen locations globally and thirteen throughout Pan-Asia, the U.S. headquarters marks the award-winning agency's next stage of growth.

“Hylink's LA office serves as the international center for Hylink's expansion," said Humphrey Ho, managing partner, Hylink USA. "We are here to better help North American clients to position their media and content strategies in China as well as help Chinese brands looking to enter local markets, such as the U.S., as well as identify partners to work within the digital technology space."

Hylink's U.S. mission is to service people arriving from China, both tourists and consumers, that are not being targeted by local firms. The agency – which includes among its clientele Shanghai General Motors, Estée Lauder, JD.com, General Mills, Ikea, LG, Bank of America, Mercedes Benz and P&G–is expected to go public within the next few months.

“We have always followed the path of China. Connected.’” said Su Tong, Hylink’s founder and CEO. "Domestically in China, it has always been about bringing the right consumers to our clients and helping our clients navigate the ever-growing digital landscape. As our clients move forward to become global players in their own industries, Hylink, on the eve of our IPO, also grows to support them within the markets they already exist.”

Su Tong added, “Our goal is not to compete in the domestic markets of the countries in which we set up offices, but to help our Chinese clients better understand these markets in addition to helping local brands in those countries better understand China. We aim to bridge the cultural gap, especially by way of content.”

Hylink has received several prestigious awards over the years, including Effie China Most Effective Independent Agency Network of the Year 2015, CI Weekly Digital Agency of the Year, JD.COM Top Marketer Award, Alibaba Strategic Partner of the Year Award and Great Wall Interactive Creative Festival Agency of the Year 2012-2015.

Hylink takes residence in the historic Clock Tower Building, built between 1929 and 1930 in Art Déco style. It is the highest skyscraper in Santa Monica, and for almost 40 years, held the record for the tallest building in the skyline.

For more information, please visit http://www.hylinkgroup.com.

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Madelyn Fitzpatrick
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