C + R Research Sponsors Inaugural Gen Z Marketing Conference

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The Marketing to Gen Z Conference is designed to teach brand marketers and their agencies how to anticipate and respond to the new realities of marketing to generation Z.

Presenting“Shattering Stereotypes of Generation Z”

C + R Research SVP, Mary McIlrath Ph. D

Using our syndicated data going back to 2009, we will compare Gen Z to the generation of Millennials before them - and uncover the surprising truths about our newest consumers.

C + R Research, a leading full service consumer and market insights firm with over 50 years of experience helping clients understand consumer behavior will sponsor the inaugural Marketing to Gen Z Conference, July 20, 2016 , NYC. The Marketing to Gen Z Conference is designed to teach brand marketers and their agencies how to anticipate and respond to the new realities of marketing to generation Z … the largest U.S. generation to date, surpassing boomers as well as the first non-white majority generation in the U.S.

In addition to sponsorship,C + R Senior Vice President, Mary McIlrath Ph. D., will present “Shattering Stereotypes of Generation Z”, a session comparing the attitudes and behavior of Gen Z to the millennial generation. According to McIlrath, “It’s easy to think that the newest generation are constantly sharing their lives on social media, and that their multiculturalism unites them, among a host of other assumptions based on their lineage and current events. Using our syndicated data going back to 2009, we will compare Gen Z to the generation of Millennials before them - and uncover the surprising truths about our newest consumers.”

In addition to McIlrath’s presentation, the schedule of the Marketing to Gen Z conference features keynotes, case studies and additional research presentations. Speakers include: J. Alison Bryant, Ph.D., CEO, PlayScience; Bill Alberti, SVP, C Space; George Carey, Founder/CEO, The Family Room; Stephanie Wissink, Managing Director, Piper Jaffray; Conor Begley, Co-Founder, Tribe Dynamics; Stacy DeBroff, Founder/CEO, Influence Central; Therese Caruso, Managing Director, Global Strategy, Zeno Group; Sarah DaVanzo, Chief Cultural Strategy Officer, Sparks & Honey; and Samra Brouk, Business Dev Dir, DoSomething.org.

C + R Research will be joined by Marketing to Gen Z Conference co-sponsor CSpace, a global customer collaboration consultancy. The Marketing to Gen Z Conference is produced by PME® Enterprises, a sales and marketing agency specializing in executive education events. PME® also produces, M2Moms® – The Marketing to Moms Conference, M2W® – The Marketing to Women Conference, and InContextNow – The conference on the Internet of Things for marketers, business strategists and research leaders. For complete conference schedule and information visit: http://www.genzconference.com, or call 860.724.2649 x13. PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109. http://www.pme-events.com

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Nan McCann
PME Enterprises, LLC
+1 (860) 724-2649 Ext: 13
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