The new brand messaging speaks to this elevated experience in a way that imparts to guests the truly distinctive nature of an Ayres Hotels stay.
Costa Mesa, CA (PRWEB) June 01, 2016
Today, Ayres Hotels, a leader in the California hotel industry, unveiled a new brand logo and updated brand messaging. These branding changes beautifully broadcast the collection’s continued commitment to exceptional hospitality.
The branding changes came to fruition as a result of an effort to communicate to guests the authentic atmosphere and culture of caring that are hallmarks of an Ayres Hotels stay while still capturing the true essence of the ever changing and growing collection. The new brand logo places the previous Ayres Hotels logo directly above the Elevate Your Stay brand tagline, representing the elevated travel experience each and every guest will encounter when visiting any hotel or resort in the collection while also signifying to guests the same promise of personalized and inviting service that has been the foundation of the company for over 30 years. The new brand messaging speaks to this elevated experience in a way that imparts to guests the truly distinctive nature of an Ayres Hotels stay.
“The new Ayres Hotels logo and related messaging really tap into our guests’ desire for a hotel stay that is set apart from the ordinary – something authentic and unique. It accurately reflects who our company is and the truly remarkable product we have to offer. The message is also an aspirational one for our team members and something we can strive for each and every day during each and every guest encounter,” said Matt Hildebrant, Corporate Director of Revenue & Marketing.
With this updated brand logo and messaging, Ayres Hotels signals its pledge to the foundational elements that have made it so successful but with an eye toward the evolution of the company as it continues to grow and expand. Ayres Hotels is now ready to elevate each guest’s stay – every day.
ABOUT AYRES HOTELS
In the hotel business since 1984, Ayres Hotels are a family owned and operated collection of handcrafted boutique hotels in premier California locations dedicated to excellence in hospitality and providing an unparalleled product. The collection is built on a foundation of inviting, personalized service while being a supportive organization that reflects a culture of caring for its guests and team members. The Ayres family has been a leader in the California residential and commercial real estate industry for more than a century. Visit the company online at http://www.ayreshotels.com or call 714-384-3150.