Influencer Marketing technologies allow brands to identify social influencers to help spread sustainability messages, build consumer trust, and convince consumers to change current behaviors.
Austin, TX (PRWEB) June 02, 2016
Mattr, a leading startup for end-to-end influencer marketing and social analytics, today announced that the company’s VP of Business Development, Elizabeth Ollis, will be speaking at the 2016 Sustainable Brands Conference on a panel about sustainable innovation. The discussion will include how influencer marketing technologies can help leverage new real-time consumer relationships and market insights that will move brands toward more sustainable marketing programs. These technologies allow brands to identify social influencers to help spread sustainability messages, build consumer trust, and convince consumers to change current behaviors.
The Sustainable Brands Conference will be held from June 6-9, 2016, and will focus on how brands and business leaders are implementing sustainable innovation that creates scalable impact and profitability.
Panel Speaking Information:
Who: Elizabeth Ollis, Vice President of Business Development at Mattr
Elizabeth joined Mattr in early 2016 to lead its business development team toward increased awareness for the Mattr platform, bringing brands and influencers together to spread brand messaging and efficiently run influencer campaigns. She has more than 10 years of business development, account management and marketing specialization experience in the media industry.
When: Wednesday, June 8, 2016 at 2:00 - 3:30pm PDT
Where: Sunset V, Paradise Island Resort, San Diego, CA
About the Conference: 2016 Sustainable Brands San Diego
In 2016, Sustainable Brands® celebrates 10 years as a community of changemakers who are learning together while helping brand leaders and their partners move from understanding why purpose driven brand leadership is the path to success in the 21st century – to actually learning how to bring that purpose to life. SB ‘16 will join nearly 2,000 global business leaders in over 80 sessions, workshops, plenaries, evening events, and co-create sessions for to share ideas and discover how to mobilize your brand to succeed in the new economy.
Mattr understands that “Personalities Tell Powerful Stories” and is leading a new era for marketing insights, providing brands with a deeper, more colorful view into their social audience - including who’s influential, what influences them, and how to engage on a personal level by uncovering values and intent. Learn more at http://www.mattr.co.