Raising the Barre in Fitness, Studio Barre Expands in the East Coast

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Growing franchise opens two of its largest locations yet for the emerging brand, featuring the best in barre - motivating “barre-tenders,” trendsetting retail and lifestyle elements

Studio Barre Alexandria

“We welcome our new owners to the Studio Barre family." - Shannon Higgins

Studio Barre {strength. defined.}, a boutique fitness brand headquartered in Southern California, is expanding to the East Coast with two new locations bringing total studios across the U.S. to 11. Studio Barre has raised the barre in its fitness category as clients enjoy a results-driven workout that fits their lifestyle along with personalized service, complimentary beverages, and areas to socialize. The studios are clean with cheerful design elements, incorporating the brand’s signature yellow, floral and wood flooring. The choreography is results-driven and continually changes, which awakens the muscles and keeps the class experience fresh. The is the fourth Studio Barre location on the east coast including Newport, Rhode Island and James Island, South Carolina.

Studio Barre Alexandria – Now Open!
Located in the legendary city of Alexandria, Virginia, local Studio Barre franchise owner Angela Lutzker just opened Studio Barre Alexandria at 610 N Fayette Street. A signature of Studio Barre Alexandria is its retail boutique, bringing the hottest brands in fitness apparel, jewelry and gifts to the D.C. area.

Studio Barre Somerville – Opening in June!
Coming in June, Studio Barre Somerville shows its family entrepreneurial spirit, owned by local sisters Jennifer Hill and Courtney Goerge, and their mom, Robyn Goerge, all Somerville natives. This will be the largest studio yet for the brand, located at West Main Street in Somerville, New Jersey, bringing 2,600 square feet of class and lifestyle space, including childcare.

Studio Barre offers a specialized barre class, focusing on building core strength, improving posture and creating a dancer-like physique. The choreography is results-driven and ever-changing. After just a few 60-minute classes, students can experience results, including muscle definition in the arms, a lifted seat and leaner thighs.

Fitness expert and former professional ballet dancer, Shannon Higgins, founded Studio Barre in 2012. Shannon wanted to create an incredibly positive environment in the barre space that supported clients’ health and happiness.

“These franchise owners are doing more than opening a fitness studio, they are joining a family,” said Higgins. “We’re highly selective in our franchise relationships and have to be sure each and every local owner embraces our positive culture – we want every client to feel like Studio Barre is their “happy place,” delivering a warm, friendly environment and stellar fitness results!”

Studio Barre offer an effective workout experience in a stylish, boutique setting including amenities, such as complimentary healthy beverages and snacks, a retail area offering a selection of fitness apparel, gifts and accessories, and access to exclusive events and workshops.

To celebrate its debut, each new location is offering special introductory offers starting at $99 for one month of unlimited classes. In addition, teachers, students and military can enjoy a special discount on classes.


About Studio Barre
Studio Barre {strength.defined.} is a boutique fitness brand headquartered in Southern California with 11 locations nationwide. Founded in 2012 by former professional ballet dancer and fitness expert, Shannon Higgins, Studio Barre offers a specialized barre class focusing on building core strength, improving posture and creating a dancer-like physique. Studio Barre will change the body in only a few 60-minute classes, creating definition in your arms, a lifted seat, and lean thighs. Stylish studios also feature retail stores offering apparel and gifts, complimentary beverages and areas to socialize. To learn more about Studio Barre, visit http://www.StudioBarre.com or engage with us on social: @studiobarre on Facebook and Twitter; @studiobarrestrengthdefined on instagram.

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Lauren Forgione
Citrus PR
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