Mobile Data Cost Solutions Will Save U.S. Businesses $8.5 Billion in 2020, says Compass Intelligence

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New Compass Intelligence research explores emerging mobile data cost cutting business models and services.

Compass Intelligence, a metrics-based market research and analytics firm, released new research on the impact rising mobile data costs will have on U.S. businesses. Compass Intelligence estimates that the average price per GB on high volume cellular data plans will drop 55% between 2014 and 2018. But even this steep price cut will not reduce enterprise spend for cellular data services, due to exploding traffic volume. Businesses will increasingly explore more affordable ways to support bandwidth needs for mobile data-driven enterprise applications. Reliance on Wi-Fi and other less expensive mobile data services will grow, and collectively save U.S. businesses $8.5 billion in reduced mobile data costs in 2020. This report explores emerging mobile data cost cutting business models and services including intelligent steering apps, unlocked devices, new-generation Wi-Fi networks, and MVNOs providing less expensive business pricing options.

“As Wi-Fi continues to grow in availability, quality and sophistication, businesses will increasingly ask, ‘When does my workforce need cellular data?’” explains Mark Beccue, Senior Contributing Analyst at Compass Intelligence. “They will look for ways to move some workers completely off of cellular data plans or for solutions that can offer intelligent hybrid cellular-Wi-Fi connectivity that can be configured based on best price/best signal parameters.”

Some of the key questions and topics explored in this study include the following:

  • What solutions have the most potential for curbing cellular data costs for U.S. businesses?
  • What solutions have the least potential for curbing cellular data costs for U.S. businesses?
  • How much will U.S. businesses save by finding alternative solutions to cellular data service?
  • What impact will mobile cost reduction solutions have legacy mobile service providers?
  • When will mobile cost reduction be recognized in the marketplace?
  • Who will be the winners and losers around mobile cost reduction solutions?

Key vendors or companies explored, mentioned, or reviewed in this research include FreedomPop, Apple, Republic Wireless, iPass/Devicescape, Smith Micro Technologies, Google, Forager Networks, and others.

To get more information including the table of contents, list of figures, and introduction to the market, please click here:

About Compass Intelligence
Compass Intelligence, founded in 2005, is market acceleration research and advisory firm who provides strategic services to high-tech companies across the globe. Compass Intelligence services include deep-level segmentation analysis, consulting/advisory services, market forecasting/modeling, industry tracking, market research/intelligence, and competitive analysis in the telecom, mobility, and IT industries. We specialize in helping our clients leverage metrics-driven intelligence & insights to make salient strategy decisions to enter into new markets, grow existing business, enhance partnership and alliance programs, and remain relevant to the changing needs of businesses and consumers. Visit our website today at

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