Mars President Speaks at Princeton University IoT Tech Conference

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Geoff Engelstein tells NJ Tech Council about Ciqada’s Internet of Things solutions

Mars International is proud to have played a role in last month’s Internet of Things conference at Princeton University. Our Ciqada Division was named a finalist in the Smart Home category of NJ Tech Council's IoT product competition. The conference included student entries, talks by tech innovators and presentations from IoT developers.

Among those developers was Mars and Ciqada President Geoff Engelstein, who presented Ciqada’s fully-integrated IoT solution for a connected home.

As a leader in the New Jersey business community and a supporter of engineering and technical education, Engelstein said it was gratifying to be asked to present at the conference.

“We were honored to be a part of this important event,” Engelstein said. “The New Jersey Tech Council is among the largest and most respected organizations of its kind, and our inclusion at the conference is a testament to Ciqada’s growing reputation as a pioneer in IoT solutions.”

Ciqada consists of hardware modules, secure web servers, mobile apps and a notification system. The module is a small daughterboard that mounts inside a product and can monitor or control analog and digital signals directly or through a serial interface. The data is then transferred to the cloud via Wi-Fi, ZigBee or cellular and is accessible through their standard web and mobile applications or via a customizable API.

Engelstein and the rest of the Mars/Ciqada team look forward to more opportunities to present Ciqada’s innovations to a larger audience.

About Mars: Mars International is a design and contract manufacturing company supplying custom printed circuit board assemblies, electro-mechanical assemblies, metal fabrication, and injection molding services to the building automation, medical, and health and fitness industries. Mars products can be found in HVAC, lighting, and security systems, access control systems, irrigation systems, medical devices and healthcare solutions, fitness equipment, pools, and spas.

About Ciqada: Ciqada™, a division of Mars International, is focused on providing solutions for product developers to quickly, easily, and securely connect their products to the internet. Ciqada is a suite of hardware modules and software, including a cloud server, user dashboards, and mobile apps, which are fully integrated to provide remote control and monitoring capability and alert notifications for any device. Ciqada can be found in Internet of Things products such as humidors, garage doors, HVAC equipment, lighting systems, and pool & spa equipment in commercial, industrial, and consumer environments. You can learn more about Ciqada on their website at

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