TinBu Announces New Advertising Management Platform For Digital Publishers

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Publishers using TinBu’s interactive content channels for web or mobile use will now have the option of generating new revenue in national and local markets using an automated ad management system.

"Giving our publishing partners an additional revenue boost without requiring them to add additional expenses to their bottom line is something we are excited to bring to the marketplace," John Brier, CEO, TinBu, LLC.

TinBu, LLC, North America's leading provider of lottery data feeds to digital publishers, is pleased to announce the release of their integrated advertising management platform. This new ad management platform will be available in both web and mobile based content provided by TinBu across their lottery, U.S. fuel prices, daily horoscopes, Today in History, Celebrity News, Daily Comics, and other interactive content channels provided by TinBu.

TinBu has been providing publishers interactive content channels that drive ROI for the past decade and has generated over 1 billion page views for publishers to date. Digital publishers who integrate TinBu’s content channels into their web and mobile properties see increased traffic, increased page views and ad impressions, increased repeat users and more enjoyable consumer experiences. The new integrated ad management platform will allow publishers to further enhance revenue generation when utilizing TinBu’s content channels at no additional cost to the publisher.

Previously publishers relied on the increased site traffic and page views to generate advertising revenue with the publishers existing ad platforms that surrounded the TinBu content.

The new ad management platform allows publishers to actually place their ad units inside the TinBu content channels in customizable locations. This will allow publishers to further monetize the TinBu content by creating a new revenue stream within the content itself. National advertising or local sponsorships can now be placed within the TinBu content channels on publisher web sites. If the consumer is accessing content via a phone or mobile device the ad serving platform will automatically integrate mobile ads provided by the publisher if desired. This will give publishers new revenue on both web and mobile traffic. Further more if publishers prefer that TinBu integrate advertising inside of the content using TinBu’s national advertising network partners TinBu can do that as well with additional revenue flowing to the publisher.

“We are excited to add this new ad management system within our content channels,” said John Brier, TinBu’s CEO. “Giving our publishing partners an additional revenue boost without requiring them to add additional expenses to their bottom line is something we are excited to bring to the marketplace,” added Brier.

TinBu plans to release this new ad integration platform to their content offerings in July of 2016. For more information on licensing TinBu's interactive content feeds in the U.S. contact Jim Schonewolf, VP of Sales and Licensing, at Jschonewolf (at)TinBu (dot) com. Canadian publishers can contact Lee Eckley, TinBu’s Canadian Marketing Director, at Lee (at)TinBu (dot) com.

About TinBu:

TinBu, LLC, is a leading provider of lottery data feeds and other content to web publishers and digital media groups around the world. Available content feeds include lottery results, U.S. fuel prices, horoscopes, weather, celebrity news, recipes, daily comics, sudoku, stocks, finance and more. Content is available in English and Spanish and some additional languages including French. For more information visit them online at TinBu.com.

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John Brier
TinBu, LLC
+1 (850) 292-2590
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