Fatboy® USA and Weber Grills Activation for EAT (RED) SAVE LIVES 2016

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Gift with Each (FATBOY) RED Special Edition Collection Purchase of $250 or more

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“Fatboy USA has supported (RED) and the Global Fund to fight AIDS for the past four years and we are thrilled to once again be part of EAT (RED) SAVE LIVES for 2016,” said Paula Masters, President and CEO of Fatboy USA.

Fatboy® USA and Weber Grills will partner during EAT (RED) SAVE LIVES 2016, a month-long culinary campaign to help (RED) #86AIDS. In celebration of the third annual EAT (RED) SAVE LIVES campaign, customers will be gifted a Smokey Joe Weber Grill with each purchase from the (FATBOY)RED Special Edition Collection of $250.00 or more during the month of June.

Fatboy USA offers five (FATBOY)RED Special Edition products; the iconic Fatboy® Original lounge chair, the Fatboy® Junior lounge chair, the Fatboy® Snacklight collection, the Fatboy® Waynecooler beverage holder and the Fatboy® Edison the Petit lamp + Fatboy® Cooper Cappie lampshade. Fatboy USA contributes 10% of the purchase price from every (FATBOY)RED purchase to the Global Fund to fight AIDS. HIV/AIDS grants that (RED) supports are currently at work in Lesotho, Zambia, Rwanda, Swaziland, South Africa, Tanzania, Kenya and Ghana.

“Fatboy USA has supported (RED) and the Global Fund to fight AIDS for the past four years and we are thrilled to once again be part of EAT (RED) SAVE LIVES for 2016,” said Paula Masters, President and CEO of Fatboy USA. “Weber Grills is a perfect fit for our online activation that is aimed at encouraging consumers to purchase (RED) product. After all, they are the experts when it comes to outdoor culinary experiences.”

On June 2, 2016 The (RED) Supper hosted in New York City by top chefs Mario Batali and Anthony Bourdain will launch the organization’s month-long EAT (RED) SAVE LIVES campaign. (RED) events across the world from dinners, pop-up events, bar crawls, food markets and happy hours will help “86 AIDS” during June.

If you’d like more information about Fatboy, please visit fatboyusa.com and facebook.com/FatboyUSA or email lauren(at)droesepr(dot)com.

About Fatboy USA:

Fatboy® is an imaginative lifestyle brand that excels in thinking outside the box. Fatboy has been challenging the concepts of lifestyle products since 2002, when it set out to create the perfect lounge chair— designed for fashion, for comfort, and tailored for an unmatched lounging experience. Today, Fatboy brings energizing comfort and smiles to people in over fifty countries worldwide with a growing line of lifestyle products. Their identity is anchored in iconic European design mixed with a creative spirit and a sense of humor that extends into all of their product offerings. Fatboy is known for creating iconic products with a simple yet compelling idea reflected in their tagline, “Deleting Dull.” Their tagline aligns with what has remained the core of the Fatboy brand philosophy from birth, which is to design captivating product to evoke an authentic change in people’s minds for the better through the experience they have with their lifestyle product.

Since 2014, EAT (RED) DRINK (RED) SAVE LIVES has united the culinary community and rallied them in the fight to end, or “86”, AIDS. They ate and drank their way through (RED) cocktails and menu items at thousands of locations, watched chefs and their patrons throw food emojis on Twitter and served dinner for 1,000 out on the Hudson River in the middle of a thunderstorm. EAT (RED) has grown from a 10 day pilot program in 2014 to a month long, full-fledged campaign in 2015, evolving to become a recognizable brand in the culinary world.

In honor of the third annual EAT (RED) SAVE LIVES campaign and (RED)’s 10th anniversary, they are calling upon chefs, restaurants, food trucks and bars this June to join at the table to 86 AIDS. For the entire month of June, they are focusing on the bread & butter of the EAT (RED) campaign— "one night only” events and experiences. Chef Mario Batali is leading the campaign, which kicks off on June 2, 2016 with the second annual (RED) Supper. Batali, Anthony Bourdain and a cast of talented chefs will be entertaining and serving a five-course dinner for 1,000 in New York City. To carry on the Supper franchise, (RED) is recruiting chefs across the country to host their own renditions of the (RED) Supper at their establishments for one night only: June 5, the day that AIDS was discovered more than 30 years ago. Throughout the month of June, there will be even more EAT (RED) pop-up events such as bar crawls, happy hours, food truck rallies and food markets that will keep campaign momentum going. For more information on events and places you can EAT and DRINK (RED) this June, please go to red.org/eat.

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Paula Masters
Fatboy USA
+1 214-693-3450
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