Creative Group Names Paul Hebert as Senior Director of Solution Architecture

Share Article

Paul Hebert has been hired by Creative Group, Inc, a full-service performance improvement company, as Senior Director of Solution Architecture. Paul specializes in designing strategic solutions to help clients achieve greater employee and channel loyalty to produce improved business outcomes.

News Image

Creative Group Inc., ( a full-service performance improvement company, today announced that Paul Hebert will become the company’s Senior Director of Solution Architecture.

“Paul’s extensive performance management experience will enhance our consultative approach with clients, helping them solve business challenges related to channel loyalty, incentives, recognition and engagement, ” said Creative Group President, Janet Traphagen.

Hebert will work with the Business Development and Performance Management teams to help clients drive greater employee and channel loyalty to improve business outcomes. His experience will guide the further expansion of Creative Group’s performance management platforms. Creative Group offers a broad range of solutions designed to align the behaviors of employees, sales forces and customers with desired results.

“I’m excited to begin working with Creative Group’s clients to help them drive their objectives using solid performance management strategies,” Hebert said. “Creative Group’s focus on helping people thrive by reaching their full potential totally aligns with my business focus and passion.”

About Paul Hebert
Hebert has been in the performance management industry for over 25 years designing incentive, recognition, reward and loyalty strategies and programs for Fortune 500 companies. He has served as Account Executive and then New Business Development Strategist at Carlson Marketing Group (now AIMIA), Executive Director at Excellence in Motivation, and Vice President of Solution Design at Symbolist. He also authors articles and blogs for Incentive Magazine,,, IntrepidHR and Enterprise Engagement Alliance. He has been interviewed by the BBC and quoted in USA Today regarding influencing behavior and incentive travel.

About Creative Group
Creative Group, a Direct Travel company, is a full-service performance improvement company. The company specializes in engagement, incentive and recognition solutions, and end-to-end meeting and event management. An industry leader, Creative Group has been honored with the CMI 25 Award, which recognizes the top 25 most influential meetings and incentive management companies in the U.S., since its inception in 2007. Creative Group was founded in 1970 and has served clients in financial services, life sciences, insurance, manufacturing, retail, technology, automotive, hospitality and more.

Employing over 150 people, the company is headquartered in Appleton, Wisconsin. It also has a large office in suburban Chicago and a satellite office in Detroit.


Creative Group is a service mark of Creative Group, Inc.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Shireen Moore
Follow >
Creative Group, Inc.
Like >
Visit website