Mediaplanet Launches “Heroin Addiction” Campaign, Highlighting Recovery Brands as a Valuable Resource to Those Living with Opioid Addictions in the U.S.

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Today Mediaplanet unveils its cross-platform “Heroin Addiction” campaign, focusing on the growing epidemic of heroin addiction in the United States, and its link to prescription medication diversion and addiction.

With an introduction penned by the Director of the CDC’s National Center for Injury Prevention and Control, Deb Houry, the campaign focuses on a variety of topics including non-opioid treatments for pain, safe medication disposal, Medication-Assisted Treatment (MAT), long-term recovery, naloxone access, and the common link between medication addiction and mental illness.

Mediaplanet has joined forces with Recovery Brands, an organization that, through a portfolio of authoritative web properties, helps connect individuals in need of addiction treatment with facilities that can provide care. The company’s sites, such as and, are designed to equip consumers with resources to help facilitate informed treatment decisions. To do this, Recovery Brands works with treatment providers across the nation to offer up-to-date, comprehensive directories of treatment options. Complete with robust ratings and reviews, and various search filters, visitors can more efficiently compare and select the treatment options that best meet their recovery needs.

Recovery Brands’ sites also provide community support resources. Individuals can receive invaluable guidance, support and encouragement from forums on and, or through the inspiring Voices of Hope community. These resources help provide the hope needed for those living with substance use disorders, including heroin and prescription medication, to find the path to long-term recovery.

“Heroin Addiction” is a cross-platform campaign with a national reach. Distributed through USA Today, the campaign is expected to reach over 750,000 readers in print. Its digital counterpart will reach a national audience through one of Mediaplanet’s niche online content hubs. The digital homepage and cover of the print publication features White House Office of National Drug Control Policy Director Michael Botticelli. In an exclusive interview, Director Botticelli discusses the origins of the heroin epidemic in the United States, and offers hope and advice for how to achieve long-term recovery. To learn more about Heroin Addiction, Michael Botticelli, and Recovery Brands’ resources, click here.

About Mediaplanet
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.

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Lane Wollerton

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