WordStream Takes Home MITX’s Best Content Marketing Award for 2016

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WordStream Honored for Outstanding Content Marketing Program at 20th Annual MITX Awards

It’s an honor to be seen as the go-to resource for marketers and small business owners looking to keep up with the fast-changing world of online marketing and improve their digital marketing campaigns.

WordStream, Inc., a provider of online marketing software and services, was named the winner in the category of Best Content Marketing at the 20th annual MITX Awards last week. The company was recognized as a leader in New England’s technology and marketing fields for its outstanding content marketing and thought leadership initiatives, including the WordStream blog and PPC University, a free learning resource for pay-per-click marketers.

WordStream’s content marketing efforts have helped fuel the company’s huge growth over the past several years; it has been included on the Inc. 5000 list three years running and was recently named the 8th fastest growing company in Massachusetts. WordStream’s marketing team leverages content marketing to increase brand awareness, site visits, and sales-qualified leads, employing a strategy that has led to year-over-year increases in both site traffic and lead generation of nearly 100%. The WordStream blog, which attracts over a million view per month, stands out by taking bold, outspoken positions on crucial industry topics and earned features in prominent mainstream publications including The New York Times, The Wall Street Journal and Fox News.

“We’re thrilled to be recognized by MITX for the hard work we put into our content,” said Elisa Gabbert, Content Marketing Manager at WordStream. “It’s an honor to be seen as the go-to resource for marketers and small business owners looking to keep up with the fast-changing world of online marketing and improve their digital marketing campaigns.”

“It is my honor to stand up on this stage and celebrate 20 years of MITX, and congratulate the companies and individuals that have been recognized – you are some of the most talented, creative and entrepreneurial individuals and organizations in the country,” said Amy Quigley, President of MITX. “I’m proud to be part of a community that is bursting with a curious intellect that drives innovation.”

The MITX Awards show is the largest and most prestigious annual awards competition in the country for technology and digital innovation. The categories in this year’s program showcase the disruptive marketing, creative, and emerging technologies happening in New England. Winners were announced in 33 categories at a sold-out event held on May 25th at the Westin Waterfront in Boston.

For the complete list of winners and other information please visit the MITX Awards Website.

About WordStream

WordStream, Inc. provides software and services that help marketers get the maximum results from their online marketing efforts. WordStream's easy-to-use software allows for more effective paid search and social campaigns with the 20-Minute Work Week, a customized workflow that guides marketers through steps that can greatly improve their AdWords, Bing, Yahoo, and Facebook campaigns, plus tools for call tracking, keyword optimization, and more. WordStream also offers an award-winning free PPC tool, the AdWords Performance Grader, which evaluates users' Google AdWords accounts and provides valuable tips for improvement. WordStream is a Google Premier Partner.

About MITX

Inspire. Connect. Provoke.

For the restless companies that comprise the Massachusetts technology and innovation eco-system, MITX is the ultimate resource: inspiring members with progressive thinking, meaningful connections and provocative conversation. Celebrating 20 years of connecting tech and innovation professionals in New England, MITX is a dynamic community of more than 7,500 thought leaders and collaborators in search of insight, education and opportunity. MITX is headquartered in Boston, MA. For more information, visit http://www.mitx.org/.

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Elisa Gabbert
@larrykim
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