Avant8 Grabs Creative Conversion: Expands Conversion Optimization Capability

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Marketing firm Avant8 has acquired conversion rate optimization (CRO) company Creative Conversion, positioning Avant8 to service the rapidly growing CRO market in the digital marketing industry.

We identify CRO as a high growth industry and we are getting ahead by bringing in established industry experts...

Marketing firm Avant8 announced its acquisition of Salt Lake City-based Creative Conversion (formerly Olive Tree Network), a digital marketing company specializing in conversion rate optimization (CRO).

Creative Conversion utilizes a highly specialized process for acquiring new online customers. They implement a broad multi-ad, multi-channel marketing campaign and quickly identify winning sales funnels based on data. The CRO company then advises clients on investing confidently in online marketing using effective funnels, thereby cutting waste and maximizing return on investment.

Creative Conversion has worked with brands such as Overstock.com®, Rant Inc® and Deseret Digital Media®. In addition to helping businesses scale up through CRO, the company works with web publishers to bring them new advertisers and ad technologies.

“The acquisition of Creation Conversion expands our portfolio of digital marketing services into a rapidly evolving space,” said Avant8 CEO Ross McGarvey. “We identify CRO as a high growth industry and we are getting ahead by bringing in established industry experts to immediately give our clients the best of this service.”

Creative Conversion’s co-founders are joining Avant8’s management team with Nate Julian as VP of Business Strategy and Andrew Oman as VP of Business Development. In a joint statement, they said:

“Bringing our client portfolio and optimization process to a high-quality, full-service marketing firm like Avant8 is a winning combination. Avant8 is growing like crazy and clients are choosing them over the larger competition. Our clients now have direct access to the full range of marketing services, making us a one-stop shop for all their marketing needs. We’re stoked to join Avant8’s stellar team.”

About Avant8

Avant8 is a full-service digital marketing agency specializing in raising brand awareness and driving Return on Investment (ROI) through web design, content creation, paid and organic search advertising, social media, public relations and consulting services. Avant8’s skilled team of professionals work closely with clients to strategically elevate their internet presence and drive traffic for sales conversions, positioning them above the competition in the ever-more-important digital realm.

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Mike Stott
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