Rookie Brands Announces the Launch of Rookie Chef for Children Interested in Cooking

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Vanessa Retter, Founder & CEO of Rookie Chef, created the company in order to bring families together through a kitchen island that is custom made for a child’s size and allows them to explore cooking in a safe and fun environment. Rookie Chef provides the first real kitchen island that brings the countertop down to their level as complimentary products like the slicer-dicer, handy-slicer and mixer-upper.

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Rookie Chef provides more than age appropriate cooking products; it brings families together in a whole new way.

Rookie Brands is proud to announce the launch of Rookie Chef. The new company specializes in providing the most innovative kitchen tools ever created for kids aged 4-12. Both retailers and individuals alike can order mobile kitchen island carts that are scaled to fit the size of children.

Vanessa Retter, Founder & CEO of Rookie Chef, identified the need to accommodate the height of children so they can be fully functional in the kitchen.

Retter explains saying, “Rookie Chef provides more than age appropriate cooking products; it brings families together in a whole new way. It empowers kids to be creative and gives them ownership. It teaches life skills in a way that is real AND fun.”

In addition to the kitchen island, the Rookie Chef starter kit includes a slicer-dicer, the mixer-upper and the handy slicer. The slicer-dicer slices, grates and chops. The handy-slicer has an apple core, a mango core and a chopper. The vintage hand mixer is used for the mixer-upper so no electronics are necessary. All of these products can be utilized to help kids learn how to independently make great meals they can be proud of sharing with their friends and family.

Additional products from Rookie Chef are coming soon. Upcoming products include: nesting bowls, measuring cups that are the shape of the fraction knife set that won’t cut skin and more. Be sure to visit often to stay up-to-date with the latest in children’s’ culinary innovation.

About Rookie Chef:
Rookie Chef is a well-designed and engaging kitchen solution that inspires children to learn and grow in the kitchen. Unprecedented design and innovation in kitchen tools for kids 4-12 is evident in Rookie Chef products. Rookie Chef is part of Rookie Brands, an organization that strives to help kids aged 4 to 12 reach their full potential by providing them with the tools they need to feel confident in the kitchen and beyond. To learn more about Rookie Chefs, visit

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Vanessa Retter
Rookie Chef
+1 888-932-4629 Ext: 117
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