Tinley Park, IL (PRWEB) June 08, 2016
Crain’s Business announced its list today of the annual fastest growing companies for the Chicago Metropolitan area. PulseTV earned the ranking of #36 due to its 346% growth rate over the past 5 years. CEO and Co-founder Jaffer Ali commented, “We appreciate the recognition from Crain’s. We do not spend much time on PR so when things like this come to us we always are a bit surprised. But it’s a wonderful thing because it gives me a chance to acknowledge my sister Anisa, cousin Tom and amazing team. Co-founding the company with family 20 years ago has created a family mindset that extends to the 50+ people in our organization.” View the Crain's Chicago Business Fast 50 at: http://www.chicagobusiness.com/section/fast-50
PulseTV started out selling videos via television direct response. Offers included a documentary on Muhammad Ali: Skill, Brains & Guts; Riverdance; Lord of the Dance and many more entertainment videos before moving all of its sales online in 1998. But the business did not start to take off before COO Anisa Ali decided to email a daily offer to our customer list in 2007. Anisa said, “I was always a fan of the deal site called Woot.com, but would forget to visit that site and they never emailed me what the deal was. So, I figured if we could send an email reminder of what new deal we were offering then people would not have to rely on their memory to visit. The big struggle has been to remain simple and not to overwhelm our audience with too many choices.”
PulseTV specializes in impulse merchandise sold at deep discounts. Its tag line is “Real Deals for Real People”. Jaffer continued, “We live in a complex world and there are many places where people can shop. We decided to create a shopping experience that captures the simplicity of the past. We have video demonstrations. No models, just ordinary people on our staff demonstrating the product of the day where we will even point out the flaws in a product. We also put the 800 number everywhere so people can actually talk to a person if they want. We do not view it as a cost, but an opportunity.”
Making Crain’s Fast Fifty comes on the heels of earning the ranking of #664 on Internet Retailers Top 1000 retailers in North America.
PulseTV is an e-commerce company that has its roots in all forms of direct marketing, including television direct response, catalog and print. It presently combines the power of email marketing with online video demonstrations to create a homespun commercial experience for its growing customer base.
For more information, contact:
Mary Kolacki, Director of Communications
Ph- 708-478-4500 ext. 109