Movable Ink Introduces Behavioral Apps to Enrich Contextual Email Marketing

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New Apps empower marketers to deliver hyper-personalized experiences by unlocking behavioral data of individual online customers

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We see great continued opportunity to marry real-time signals and content in ways that don’t interrupt the customer experience, but enhance it by offering what they want at the right time and place.

Movable Ink, the global leader in contextual email technology, today added a new set of applications to its Live Content product. With Movable Ink’s technology, email marketers can already deliver personalized content that changes, in real time, based on CRM data such as loyalty status; and real-time contextual data including location, device, or local weather.

Now, Movable Ink’s Behavioral Apps unlock real-time access to data that most email marketers are unable to leverage in campaigns, enabling them to send more deeply personalized emails based on the on-site behavior of each individual customer. Marketers can use the Behavioral Apps in either triggered emails or mass mailings sent via their existing ESP.

“Today, when consumers have endless choices, the chance to grab their attention and spur them to act hinges on how personally relevant the marketing message is,” said Vivek Sharma, CEO of Movable Ink. “We see great continued opportunity to marry real-time signals and content in ways that don’t interrupt the customer experience, but enhance it by offering what they want at the right time and place. This was the vision behind these new applications and every product we build.”

Marketers can use the Behavioral Apps to create content in emails based upon a wide variety of customer actions. Products and content tailored to an individual can be rendered in real-time based upon a customer’s recent behavior and can be suppressed if that customer hasn’t recently visited a brand’s website or has completed a purchase. Content is targeted to individuals based on:

  • Recently Viewed Products
  • Most Viewed Products
  • Abandoned Cart Contents
  • Last Product Category Browsed

Movable Ink clients can use the new Behavioral Apps the same way they already pull live content elements into their emails from any website, social stream, RSS feed, or API call. The Behavioral Apps cross-device tracking aggregates customer data and updates content based on how a customer interacts with a brand across multiple devices; and all of this is powered by an easy, one-time setup that doesn’t require IT resources for each new campaign.

For information about how your company can get started with Movable Ink’s Behavioral Apps or to request a demo, visit http://bit.ly/24wooYo.

About Movable Ink
Founded in 2010, Movable Ink pioneered the application of contextual experiences to email and has powered over 100 billion live content impressions. Movable Ink clients can use any email service provider to deliver dynamic content that changes, in real-time, according to the context of each individual consumer. More than 350 innovative companies including The Wall Street Journal, eBay, Finish Line and Saks Fifth Avenue use Movable Ink to Market in the Moment and optimize their email campaigns to drive ROI. The company is headquartered in New York City with offices in London and San Francisco. For more information, visit http://www.movableink.com.

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Peter Moran
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