Forbes Consulting Group to Host Workshop on Targeting Emotions to Improve Consumer Experience and Bolster Brand Loyalty at Insight Innovation Exchange North America

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Forbes Consulting Group, a division of Copernicus, the leading market research company that creates direct dialogues with consumers’ emotional brains, announced that Associate Researcher Seth DeAvila will host the workshop "The Power of Now – Targeting Emotions to Improve the User Experience” at the IIeX 2016 in Atlanta on Monday, June 13.

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Forbes Consulting Group, a division of Copernicus, the leading market research company that creates direct dialogues with consumers’ emotional brains, announced that Associate Researcher Seth DeAvila will host the workshop "The Power of Now – Targeting Emotions to Improve the User Experience” at the IIeX 2016 in Atlanta on Monday, June 13. Learn how Forbes’ proprietary applied neuroscience technique, MindSight® Experiential Discovery, has revolutionized marketing by linking rational and emotional thought to focus product development efforts, impact merchandising decisions, improve marketing communications, and more.

The powerful connection between “in the moment” experiences and emotion is often underestimated in marketing and product development. A positive or negative experience can influence purchasing behaviors and more importantly, brand loyalty.

The workshop will cover the derivation of the MindSight® technique, how it works and just how it enhances knowledge of the user experience.

When: Monday, June 13, 2016, 4:00 – 4:40pm ET

Where: Georgia Tech Hotel & Conference Center
800 Spring St NW
Atlanta, GA 30308

What: Seth DeAvila, Associate Research Director, Forbes Consulting Group to host workshop: "The Power of Now – Targeting Emotions to Improve the User Experience”.

Why: Find out what’s new in the realm of insights. People attend IIeX because of the exposure to new, innovative companies, the bold, TED-style talks, business value and networking opportunities, and the interactive environment – experiencing the latest gadgets in tech, and much more. To register for the conference, please visit http://ow.ly/lNXT300YJm3. Use the code FORBESCONSULTING to save 20%.

About Forbes Consulting Group, a division of Copernicus
Forbes Consulting Group, a division of Copernicus and Dentsu Aegis Network is a marketing consultancy that integrates provocative insights and powerful marketing models to build enduring emotional connections between brands & customers. Copernicus merged with Forbes Consulting Group in 2015 integrating expertise in data analytics with psychology and the Forbes proprietary applied neuroscience technique, Mindsight®. Forbes/Copernicus unlocks the who, what and why of consumer behavior.

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Rebecca Metz
Metz Communications
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