Woobi Speaking at Israel Mobile Summit

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Woobi will be partaking in the “Monetizing without Antagonizing” panel, discussing game monetization and user retention at the Israel Mobile Summit in Tel Aviv, June 14th, 2016

Woobi, one of the most innovative players in the field of in-game advertising and monetization, will be taking the stage at Israel Mobile Summit as part of the “Monetizing without Antagonizing” panel, sharing its expertise in maximizing revenue generation while maintaining and enhancing users’ gameplay experience.

As part of the panel Woobi will be sharing its perspective on user monetization strategies, and discussing the main guidelines for building monetization mechanisms that lead to better, longer, and deeper user engagement, ultimately achieving higher user Life Time Value.

Although ~90% of iOS App Store and Google Play game revenues are currently attributed to freemium games, nearly 50% of that revenue is generated by a mere 0.19% of users. Along with high user acquisition costs, publishers are desperately seeking alternative monetization solutions to increase revenue from non-paying users, such as value exchange advertising.

While gamers today are widely accepting towards ads in exchange for in-game rewards, game monetization should not focus on one-shot revenues off random users, but rather on driving consistent revenue from loyal players. That is why any game economy, be it based on in-app-purchases (IAP), in-game advertising (IGA) or a combination of the two – must focus on extending a user’s lifespan within a game.

“Working closely with some of the world’s leading game publishers, while developing user-focused technologies over the past 7 years, we’ve learned that a great deal of developers’ emphasis has shifted towards managing user retention and stable long-term monetization,” says Or Ben Naftali, Co-Founder and CFO of Woobi. “The rise of Adblockers greatly strengthens this perspective, too. The industry is coming to terms with the fact that advertising cannot come at the expense of user experience. Game developers and publishers are now even more dedicated to providing users with a gaming experience that will retain them for the long-haul, and Woobi is right by their side to help them choose the right format and ‘dosage’ in the process. We are excited with the opportunity to share our knowledge and experience with leading publishers and game developers, and to introduce proven tools and practices that would lead to better results for the publishers and advertisers, with an even better user experience”

About Woobi
Woobi offers cross screen in-game advertising solutions across all platforms. Woobi’s unique proprietary platform enables the company to provide innovative in-game advertising software solutions, for both publishers and advertisers, and an unparalleled value-add service to gamers.

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Naama Manova Twito
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