Technology is having a transformational impact on qualitative consumer research, especially online qual.
(PRWEB) June 09, 2016
Aha!, the strategic online qual platform, will be featured at the IIeX2016 Marketing Research Conference in Atlanta, Georgia, June 13th-15th. The conference is one of the largest gatherings of corporate insights professionals and market research consultants in North America.
Technology is having a transformational impact on qualitative consumer research, especially online qual. From where, when, and how market researchers engage respondents to how easily consumers can share their lives with us, the next generation of online qual technologies are providing a deeper level of insight.
“The IIeX Conference gives us a unique opportunity to demonstrate how easy our technology makes it for corporations, marketing research consultants and ad agencies to easily create engaging online consumer or B2B studies and deliver richer, deeper insights,” said Ray Fischer, CEO of Aha!
Aha's comprehensive suite of dynamic interactive activities and methods include storytelling, image + text collage, innovative video upload tools, webcam integration, concept testing methods, home use test templates, mobile app for in-the-moment occasions, perceptual mapping, social/community activities, quant tools, and robust analytics.
At the conference, Fischer will also be leading two breakout sessions on how to make online qual studies more engaging not only for respondents, but for moderators and clients, too.
To learn more, contact Ray Fischer at 810-599-9440 or visit http://www.AhaOnlineResearch.com