“The CNP Awards continue to represent the very best the world has to offer supporting card-not-present payments. Our new categories this year reflect the response of an entire industry to the threats facing CNP merchants.”
Cleveland, Ohio (PRWEB) June 07, 2016
CardinalCommerce, the pioneer and global leader in enabling authenticated payment transactions in the card-not-present payments industry, reported that it won the first-ever Card Not Present.com Customer Choice award for “Best Identity Verification and Authentication.” The award was announced at the recent CNP Expo in Orlando and was based upon an online poll of customers conducted by CNP.com.
“The CNP Awards continue to represent the very best the world has to offer supporting card-not-present payments,” said Steve Casco, founder of CardNotPresent.com and the CNP Expo. “Our new categories this year—and the number of companies that entered in those categories—reflect the response of an entire industry to the threats facing CNP merchants.”
Everyone wins when the merchants and/or banks are enabled with Cardinal Consumer Authentication (CCA). Each can accept more “good” orders and eliminate “bad,” or fraudulent, orders. With CCA, consumers aren’t rejected because of false positives or inappropriate declines, merchants get to sell more and banks benefit from the increased transactions.
“We believe that security and authentication are the new currency, and we are delighted to see that our Customers recognize how we can help their businesses,” said Mike Keresman, CEO of Cardinal. “Cardinal Consumer Authentication helps merchants and banks improve authorization rates, including cross border ones, while eliminating fraud.”
CCA’s proprietary collaborative approach of blending with merchant fraud screening and bank risk-mitigation systems takes advantage of how each side views the transaction. “The industry recognizes that screening orders alone for fraud isn’t enough, as it all too often leads to false positives, and similarly, risk-mitigation systems can cause inappropriate authorization declines,” said Mr. Keresman. “We have Customers that have improved their authorization rates by 7 percentage points,” Mr. Keresman added.
Leveraging the various 3-D Secure protocols and existing merchant and bank systems, CCA helps improve the efficacy of the payments ecosystem. Authorization rates are increased, margins are improved and the technology is tuned specifically to the consumer experience. Cardinal’s patented, rules-based approach to authentication gives merchants choice and control over their buyers’ checkout experience. Not only does this eliminate consumer friction, but it also addresses false positives, where legitimate buyers are declined in an effort to avoid fraud.
CardinalCommerce is the pioneer and global leader in enabling authenticated payment transactions in the card-not-present payments industry, and the largest authentication network in the world. Through One Connection to the proprietary Cardinal SafeCloudTM, we enable friction-free, technology-neutral authentication and alternative payment services (including digital wallets and mobile commerce services). Cardinal services, partners with and complements most providers in the marketplace to deliver their One Connection solution to secure transactions. In accommodating this growing number of payment brands and methods, Cardinal's platforms serve as universal switches, supporting virtually all merchant platforms, wallets, legacy processing systems and authentication methodologies.
CardinalCommerce is headquartered in Cleveland, Ohio, and services a worldwide Customer base from facilities in the United States, Europe and Africa. For more information, visit http://www.cardinalcommerce.com