Sales Engagement Platforms combine content, collaboration, and analytics with CRM to enable Sales Professionals to get to a sales outcome faster, by selling digitally.
Palo Alto, California (PRWEB) June 08, 2016
Aragon Research, a technology-focused research and advisory firm committed to providing thought leading strategic research and trusted advisory services, introduced the Sales Engagement Platform today in its research note Digitize the Sales Force: Leverage Sales Engagement Platforms. The Sales Engagement Platform (SEP) is a new digital selling platform that integrates with CRM to empower sales professionals in the digital era. Aragon predicts that the Sales Engagement Platform market will grow to U.S. $5 Billion by 2021.
Today, sales professionals are often required to use too many different applications to get their work done, which impedes productivity and collaboration. Aragon expects that these myriad applications will consolidate, thereby shifting to a suite that the firm is calling the Sales Engagement Platform. Many best-of-breed tool providers are already making this shift by building out a SEP.
“In a digital world, Sales teams need to connect with customers and prospects in a seamless and frictionless way,” said Jim Lundy, CEO and Lead Analyst at Aragon Research. “Sales Engagement Platforms combine content, collaboration, and analytics with CRM to enable Sales Professionals to get to a sales outcome faster, by selling digitally.”
Learn more about the Sales Engagement Platform and the future of Digital Selling by visiting aragonresearch.com.
About Aragon Research
Aragon Research is the newest technology research and advisory firm. Aragon delivers high impact interactive research and advisory services to provide enterprises the insight they need to help them make better technology and strategy decisions. Aragon Research serves business and IT leaders and has a proven team of veteran analysts. For more information, visit https://www.aragonresearch.com.