Atlanta, GA (PRWEB) June 08, 2016
Lexalytics, the leader in cloud and on-prem text analytics solutions, announced that its Chief Marketing Officer, Seth Redmore, will present: “Words++ : How Social Communication Methods Are Changing the Game for Market Research” at IIeX in Atlanta June 13-15. More and more consumers are using emojis, GIFs, images, and video to express their feelings, sometimes in ways that are truly cross–cultural, sometimes in ways that add confusion of interpretation. Attendees will learn what impact this is having on researchers’ ability to effectively gain insights from their data sources. Seth will also cover the current state of unstructured data analysis for researchers and his forecast of what’s to come over the next 2–3 years.
When: Monday, June 13, 2016, 2:20 p.m. – 2:40 p.m.
Where: Georgia Tech Hotel & Conference Center
800 Spring St NW
Atlanta, GA 30308
What: Seth Redmore, Chief Marketing Officer, Lexalytics, will present “Words++ : How Social Communication Methods Are Changing the Game for Market Research.”
Why: Machine-based analysis of unstructured text is a critical asset to researchers in all types of industries, from hospitality and travel to CPG, retail, entertainment, financial services and more. Even as words remain central to interpreting meaning, there is an accelerating evolution in social media of enriched communication.
About IIeX: Find out what’s new in the realm of insights. People attend IIeX because of the exposure to new, innovative companies, the bold, TED-style talks, business value and networking opportunities, and the interactive environment – experiencing the latest gadgets in tech, and much more. It's a combination of turbocharged networking and intensive education. For more information and to register, please visit http://ow.ly/lNXT300YJm3. Use the code LEXALYTICS to save 20%.
Processing billions of unstructured documents every day globally, Lexalytics is the industry leader in translating text into profitable decisions. Lexalytics deploys state-of –the-art cloud and on-prem text and sentiment analysis technologies that transform customers’ thoughts and conversations into actionable insights. The on-premise Salience® and SaaS Semantria® platforms are implemented in a variety of industries for social media monitoring, reputation management and voice of the customer programs. Based in Boston, MA, Lexalytics has offices in the US and Canada. For more information, please visit http://www.lexalytics.com, email sales(at)lexalytics(dot)com or call 1-617-249-1049. Follow Lexalytics on Twitter, Facebook, and LinkedIn.