This is one of the most impressive line-ups I’ve ever had the pleasure of working with, and the ideas leveraged through the active discussion and unparalleled peer access should help spark real innovations
Chicago, IL (PRWEB) June 09, 2016
Innovation Enterprise hosts the Big Data & Analytics for Retail Summit in Chicago at the Swissôtel this June 16 & 17. The agenda provides the tools needed to transform data into actionable insights, inform traditional customer insight with predictive analytics and track omni-channel retail activity.
The retailer’s mantra that the customer is always right has never been more important than in the digital age. Social media has significantly shifted the balance of power in favor of the consumer, and expectations have been raised around customer service, product choice, delivery times, and the ability of recommendation engines to tell consumers what they want before they know themselves.
Central to enabling this has been advances in data analytics, and the ability it has afforded retailers to identify customer value, optimize prices, and ensure a seamless user experience that best provokes purchase and customer loyalty.
This June 16-17 will see the Big Data and Analytics for Retail Summit take place in Chicago, with top executives from the biggest names in the industry coming together to discuss the challenges they are facing and how they are using retail data analytics to overcome them.
Winston Brands is an excellent example of the power of data. They used a combination of vendor analytics and internal database marketing analytics to measure the true impact their display campaigns were having, with tremendous success. Kim Hansen, SVP at Marketing & eCommerce will deliver her presentation at the summit on how they achieved it.
Curator of the event, Alex Lane, said: 'This is one of the most impressive line-ups I’ve ever had the pleasure of working with, and the ideas leveraged through the active discussion and unparalleled peer access should help spark real innovations.’
Other speakers will include Alexander Genov, Head of UX Research & Web Analytics at Zappos, who will discuss the importance of understanding users, customers, consumers, fans, and followers, as well as industry leaders from American Apparel, Nike, Best Buy, and many others.
For further information about speakers, schedule and registration details at the Big Data and Analytics for Retail Summit, check out the website here: https://theinnovationenterprise.com/summits/big-data-analytics-for- retail-chicago-2016/
Innovation Enterprise Ltd, a division of Argyle Executive Forum, is a business-to-business media brand specializing in delivering the most innovative business solutions to executive-level decision makers. Innovation Enterprise produces a range on online and offline content, including, but not limited to, summits, online learning, webinars, and white papers, as well as offering other additional services such as lead generation and bespoke research.
Innovation Enterprise focuses on seven key channels - Finance, Supply Chain, Analytics, Big Data, Strategy, Digital, Innovation & Sports - to ensure that organizations are furnished with all the cutting-edge insights necessary to driving growth in the evolving business environment.