Leaders of Analytics Innovation Gathered in Chicago for the Business & Marketing Analytics Awards 2016

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On Friday, May 20, companies including YP, Spotify, LinkedIn & Capital One joined Innovation Enterprise on Day 2 of the Business Analytics and Marketing Analytics Innovation Summits for the Business & Marketing Analytics Awards 2016.

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We had some fantastic winners at the Awards this year. It was great to see the range of achievements, from a huge organization like Toyota Financial Services...to 4d Healthware making strides within the healthtech industry.

Winners were selected by the Global Analytics Advisory Board for their excellence in analytics innovation. The Board is an impartial panel consisting of high-level executives working within the industry at companies including US Foods, GE, Data Incubator, DoSomething.org, and more.

Winners over the four categories included:

  • Most Innovative Analytics Startup: 4d Healthware
  • Best Data Product: Platfora
  • Best Business Analytics Success Story: Toyota Financial Services
  • Best Use of Data to Improve Marketing Effectiveness: Marketing Management Analytics

“We are honored to receive the award for Best Business Analytics Success Story,” said Wei Shi, Group Vice President of Toyota Financial Services. “This award is a reflection of the cross collaboration effort among marketing, servicing, business intelligence and customer analytics and our commitment to deliver exceptional customer service to our Toyota and Lexus Customers.”

As data analytics increasingly becomes a fact of everyday life, organizations are having to become more innovative in how they use it to maintain a competitive edge. All of the winners and nominees across the four categories have been tremendously successful in doing this, putting data at the heart of their operations to gain a better understanding of their markets and customers, and seeing the results in higher profits.

“We had some fantastic winners at the Awards this year. It was great to see the range of achievements, from a huge organization like Toyota Financial Services establishing a 360 degree view of its customers, right through to 4d Healthware making strides within the healthtech industry,” said Olivia Timson, Global Director of Marketing for the Analytics Channel.

The next Awards will take place as part of the flagship Predictive Analytics Innovation Summit in Chicago on November 16 & 17, 2016.

About Innovation Enterprise:

Innovation Enterprise Ltd, a division of Argyle Executive Forum, is a business-to-business media brand specializing in delivering the most innovative business solutions to executive-level decision makers. Innovation Enterprise produces a range on online and offline content, including, but not limited to, summits, online learning, webinars, and white papers, as well as offering other additional services such as lead generation and bespoke research.

Innovation Enterprise focuses on seven key channels - Finance, Supply Chain, Analytics, Big Data, Strategy, Digital, Innovation & Sports - to ensure that organizations are furnished with all of the cutting-edge insights necessary to driving growth in the evolving business environment.

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Olivia Timson
@IE_Analytics
since: 05/2011
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