B2B Marketing Leader Publishes New White Paper on Navigating the Marketing Automation Minefield

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Marketing Automation is a Crowded Field; Fusion Marketing Partners Offers B2B Companies Criteria for Picking and Implementing the Right Technology

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“Marketing automation is an important part of an organization’s lead-to-revenue model. The wrong choices can impact, revenue and sales effectiveness.”

A large percentage of companies fail to employ the full potential of their marketing automation systems, leading to lost revenue, resource drain and wasted time. To improve the chances for companies to achieve success, Fusion Marketing Partners (FMP) has published a new white paper: Navigating the B2B Marketing Automation Minefield: How to Select the Right Technology to Solve the Right Problem at the Right Time.

This complimentary white paper draws on FMP’s decades of B2B marketing and technology experience combined with anecdotal data gathered from client engagements. Readers will learn about:

  • Why so many marketing automation implementations fail
  • How the right processes should always drive technology selection
  • The key usability characteristics that will impact success
  • Which core marketing automation features should be evaluated
  • The importance of integration with existing solutions like CRM

“Marketing automation is an important part of an organization’s lead-to-revenue model. The wrong choices can impact, revenue and sales effectiveness,” said Christopher Ryan, CEO and founder of Fusion Marketing Partners. “In this paper, we offer some proven and tactical ways to either select the right technology for those who don’t have a solution or optimize results for those companies that already have a marketing automation system.”

About Fusion Marketing Partners
Fusion Marketing Partners (FMP) is a B2B marketing outsource provider that specializes in helping companies turn around their stalled or underperforming marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally. The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, visit: Fusion Marketing Partners.
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Nate Warren
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