Leading Los Angeles-Based Digital Publisher Ranker Expands Ad Sales Team Into Detroit

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Ken Stubblefield and Ron Frederick of Focus Media & Marketing Tapped by Los Angeles-Based Media Company

Ranker, the leading digital media company for crowdsourced rankings and opinions, today announced it has expanded its Ad Sales team bringing on veteran integrated sales and marketers, Ken Stubblefield and Ron Frederick, of Focus Media & Marketing for Detroit. The two will focus on key categories, including Automotive and Entertainment, and report to Ranker’s Executive Vice President of Sales, David Cohn.

In the last year, Ranker has experienced rapid growth with the site’s audience increasing by more than 40% catapulting it to one of the most engaged participatory publishers on the web. With one of the highest time spent on site and pages per visit of leading sites, Ranker indexes strongest in the Millennial demographic, reaching 17% of U.S. Millennials in April 2016. As of May 1, 2016, Ranker was the #50 site in the U.S., according to Quantcast, with more than 20 million unique U.S. visitors. Ranker is now pacing ahead of leaders such as The Huffington Post, E! Online, Refinery29 and Vox.

“It’s an exciting time to be at Ranker. There’s no other publisher like us out there and the response from advertisers in the past six months has been tremendous,” said Cohn. “It was time to put a highly connected and skilled team in place in this key region and we know Ken and Ron will drive results for us in this new market.”

“Ranker’s strong position in the media landscape coupled with its mass appeal to audiences, especially millennials, makes it a growth company we want to be associated with,” Stubblefield and Frederick commented. “Its treasure-trove of content and rabidly engaged audience delivers great appeal and value to marketers and brands.”

About Ranker: Ranker is the leading online destination for broad, opinion-based, crowd sourced rankings of everything. The company’s technology is centered on user engagement, turning its lists into the “best possible rankings” based on the wisdom of crowds. As a result, Ranker has one of the largest databases of opinions with more than 100 million votes gathered on over 50,000 items. Follow Ranker on Facebook at facebook.com/Ranker and on Twitter @Ranker.

About Focus Media & Marketing (FM&M): FM&M is a sales and marketing company focusing on Automotive and Midwest clients. FM&M represents Publishing, Technology and Data oriented marketing companies who offer best in class digital/mobile/social/video marketing solutions.

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