St. Anthony Media Releases Breakthrough Innovation Resource Written by Innovators

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The "Innovativity Toolkit" Provides 8 Proven Steps for Success

Every organization strives to be more innovative and reap the resulting profits -- very few achieve sustainable innovation. Corporate executives across the globe are struggling to get even incremental innovation and frustration is high as the pressure mounts from stakeholders.

St. Anthony Media's Innovativity Toolkit, a results-oriented resource that clearly defines eight steps of innovation, is a must-have for everyone responsible for continuous and profitable innovation. Unlike thousands of innovation books on the market that are highly conceptual, the new manual is written by a team of innovators who have new product success rates of 80% ...the current market average is around 45% at best.

The Innovativity Toolkit is the brainchild of Eugene Lorenz, a businessman who built a small publishing start-up into a company that was ultimately sold to healthcare giant United HealthCare for millions of dollars, and Russell Dusza, a graduate of Northwestern University's Master of Product Design and Development Management, who specializes in innovation management.

Recognizing a dire need for information on real-world successes, Lorenz reunited the team of innovators who helped make his publishing company such an astounding success. These innovators, in partnership with an all-star advisory board, have provided a practical roadmap to success based on their experiences and those of other organizations in the forefront of innovation.

"From my experience building a company with hundreds of profitable publications, I know there are clear steps that led to our success, " says Lorenz. "Most organizations can't seem to get it right. Yet when I pulled the team together and they researched other companies, they confirmed those same keys to innovation. We are now offering a checklist of those steps -- if organizations follow our checklist and implement the steps, they can build an organization capable of innovations," he adds.

Dusza explains that "Innovation isn't a onetime hit. For companies to be truly successful, innovation needs to be deeply ingrained in the practices and culture -- and it can be. Once you have the talent and processes in place, people get excited. They see that they can contribute ideas, help shape the concept, survey the customers, design and test prototypes -- they want to be on a team that's known for innovating."

The book covers many vital aspects of innovation that are often ignored, overlooked or entirely unknown. Some of them include:

  • Finding innovative talent
  • Creating an environment and culture primed for innovation
  • Eliminating fear and leveraging failure
  • Developing budgets, metrics and incentives
  • Recognizing what's "hot" before it heats up
  • Designing products and services to create fantastic customer experiences
  • Testing the viability of ideas
  • Creating prototypes
  • Forecasting market penetration
  • And more ....

Priced at $497, the Innovativity Toolkit is currently available at an introductory discount of $297. Readers also get access to online, downloadable tools including checklists, templates and action plans. The manual has an accompanying special report "Quantifying Creativity" that includes guidance and tools to help benchmark success and evaluate new ideas. For more information about this book go to or call the St. Anthony Media Customer Service Department at 855-923-0123.

About St. Anthony Media - St. Anthony Media is a Germantown, MD-based innovation information company. A subsidiary of George Street Enterprises, the company was formed in 2015 to help organizations meet today's imperative -- becoming more innovative.

About the Authors -
Russell D.Dusza, MBA, MS Director of Strategy & Innovation
Eugene W. Lorenz, MHA, Founder of St. Anthony Media and former Chairman of St. Anthony Publishing
Michael A. Grambo, MS, Product Manager, Optum360
Laura M. Mellor, MA, Vice President of Finance, George Street Enterprises
Jayne Whalley-Hill, MEcon, Editorial and Social Media Director, First Command Financial Services
Dr. Michael P. Lamparelli, a contributor, who has researched the medical literature for physiological sources of creativity.

Press Contact:
Contact: Jayne Whalley-Hill, Editorial Director, St. Anthony Media: 855-923-0123 or JHill(at)stanthonymedia(dot)com.

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Jayne Whalley-Hill
since: 05/2016
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