SourceLink Announces “accuLink®,” an Enhanced Consumer Database for Marketing

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SourceLink announces data modeling and targeting enhancements to its National Consumer File, now named “accuLink®”

accuLink - consumer data for targeted marketing

We are utilizing these new data variables in our customers’ models for higher response and more targeted campaigns – increasing their return on marketing investment

SourceLink, an industry-leading multichannel marketing services firm and statement solutions provider, announces today the expansion of its National Consumer File, now coined “accuLink®.” SourceLink has provided clients with targeted, detailed consumer data for years but recent enhancements to the modeling criteria and targeting variables allow for the most robust targeting and data analytics capabilities to date.

One enhancement to the accuLink® platform is new trigger and event data – where models can be built utilizing recent marital statuses and new child data, as well as household net worth changes and recent “empty nester” households. Additionally, the data file includes over 30 newly modeled list selections, with information on products and services buying behavior, cell phone service providers and many more variables.

Another major development in the accuLink® consumer file is the ability to utilize SourceLink’s proprietary generational coding to target channel preference purchase activity. Further improvements are planned for health and ailment data, as well as automotive data enhancements.

“We are thrilled to announce these enrichments to our consumer data file, accuLink,” shared Jim Wisnionski, SourceLink’s Executive Vice President of Customer Intelligence. “We are utilizing these new data variables in our customers’ models for higher response rates and more targeted campaigns – increasing their return on marketing investment.”

About SourceLink
SourceLink, a top-ranked Direct Marketing agency, creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and document outsourcing solutions. SourceLink’s analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. SourceLink operates in four U.S. locations. For more information, visit http://www.sourcelink.com.

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Cathy Heckman
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since: 03/2011
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