PR News' Just-Published Writer's Guidebook Focuses on Everything from Press Releases to Speeches and Social Media

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PR News' Writer's Guidebook is available now and includes over 40 articles on how to write the best press releases, speeches, social media content and annual reports.

In this second edition of PR News’ Writer’s Guidebook, the necessity of communicating well in writing is met with more than forty articles detailing how best to write press releases, emails, speeches, biographies, backgrounders, crisis communications and annual reports. Our contributors also grapple with the question of how best to write for social media, as new platforms continue to shake the very foundations that time-tested messaging strategies were built on. And they explore how to get your content noticed by your target audience, specifically through search engine optimization.

The Writer's Guidebook is available at

Overstating the importance of writing skills for public relations professionals is difficult to do, as deftness with the written word remains the hallmark skill that sets professional communicators apart. At a time when the medium by which messages are delivered is rapidly changing, it has never been more important for communicators to evaluate and improve on their writing skills. Learning how to manage and capitalize on the new ways people create and consume content is the newest challenge in PR and this book provides answers on how to do this.

The Writer's Guidebook is available at

A major focus of the industry—and this book—is to take time-tested writing standards and apply them to the new situations PR professionals face today. Our contributing writers to this Guidebook help us understand and adapt to the new while respecting tradition and bringing us insights from a variety
of backgrounds and fields of expertise.

While much in the industry has changed, the imperative of communicating well in writing has not. PR News' Writer's Guidebook pinpoints how this change has influenced writing and the tactics to use as a result. To order the Writer's Guidebook in print or digitally, visit For PR News' full library of guidebooks, visit Contact Client Services at with any questions regarding PR News guidebooks.

PR News is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News Group focuses on honing and growing PR practitioners' skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry. Visit PR News online at

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