Hanley Wood Launches Redesigned Concrete Construction Website

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Improved user experience, expanded functionality

Hanley Wood, the premier information, media, event, and strategic marketing services company serving the residential, commercial design and construction industries, announces the launch of its newly redesigned website for Concrete Construction at http://www.concreteconstruction.net. Upgrades include new content features, an improved user experience, and a simple and easy-to-navigate format.

"Hanley Wood is committed to providing industry leading content experiences for our customers and audiences," said Dave Colford, President of Hanley Wood Media. "Our goal with this redesigned platform is to serve the concrete construction community with a continuous mix of up-to-the-minute news and in-depth articles to keep them informed in real-time."

Visitors to the site will find significant upgrades including:

  •         Streamlined user interface featuring a redesigned home page highlighting the latest construction industry news, projects and products, alongside opinions and insights from our editors and columnists
  •         Improved website search functionality, featuring keyword tagging
  •         Responsive design to enable viewing of the latest news and information easily

Content is organized in a simple and direct navigation: Products, Projects, Business, and How-To.

"Concrete Construction has been the industry's number one information source for 60 years," says Rick Strachan, President, Hanley Wood Contractor Group. "Our goal is to make the audience's online experience with our brand seamless, through an intuitive interface, expanded real-time content and data offerings - all available on-the-go."

The redesigned site also creates exciting opportunities for marketers in the construction industry, to include:

  •         Improvements to the user interface and experience, intended to increase audience engagement
  •         Availability of mobile-optimized ad units and high impact ad opportunities, including IAB star ad units
  •         Video gallery integration
  •         Re-engineered advertiser interface with keyword-driven navigation allowing better ad targeting opportunities

About Hanley Wood
Hanley Wood is the premier company serving the information, media, and marketing needs of the residential, commercial design and construction industry. Utilizing the largest analytics and editorially driven Construction Industry Database, the company provides business intelligence and data-driven services. The company produces award-winning media, high-profile executive events, and strategic marketing solutions. To learn more, visit http://www.hanleywood.com.

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Irina Woelfle
since: 03/2009
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